2025 Bestsellers | For Him theme
You can order all perfumes featured in this theme as a pack of samples.
In this theme
These 2025 Bestsellers selections are pleasure-givers that hit the spot, time and time again. Thanks to the wisdom of crowds, we have assembled a ride-or-die posse of perfumes that appeal across the widest variety of noses. Timeless, comforting, reliable, these are the scents that define genres, setting benchmarks of quality while—in true niche form—offering a whisper of the unexpected.
This year’s round-up includes mellow vanillas, intriguing incenses, poetic florals, fabulous freshies and mouthwatering gourmands. Each fragrance in this collection is top of the perfume pops not by accident, but because it chimes that perfect chord of familiarity and originality. The 2025 Bestsellers are more than just scents—they are trusted companions, partners in mischief, an invisible hug.
This deep and dark aquatic perfume takes you from the salty warmth of beach pebbles straight into the whispering waves, and eventually down to the inky fathoms inhabited by giant squids. Feel the caress of tentacles of incense — initially menacing, ultimately comforting.
This is a fragrance that disrupts from within. After a disarmingly fresh opening of blackest pepper and greenest galbanum, Hermann takes a dark turn into incense and wet’n’dirty rose. The result is a transparent, woody leather.
A moreish blend of dark, syrupy prunes soaked in cognac and cinnamon. The boozy richness is offset with tobacco. Interesting and smart. A spicy boozy leather perfume with a hint of cognac and adventure. However, sensible enough to be worn everyday.
This spicy aromatic favourite is your go-to anytime, anywhere fragrance. The smart-casual blend of sandalwood, vetiver and oakmoss gets a confident kick from the hot/cold combo of nutmeg and cardamom with peppermint.
Tea and leather swirl in the background while delicate florals of Turkish rose, jasmine sambac, and osmanthus highlight a peppered sweetness. Grounded by earthy vetiver and soft musks the effect is sensuous and bold.
A brisk green galbanam and angelica root launches this complex story. Mineral notes of seaweed and ambergris ride sail alongside frankincense and geranium. Simultaneously big and sheer.
Mouth-watering jammy plum falls ahhhhhhh into the arms of faintly-smoked tobacco. There’s a delicious illusion of frangipane, which hovers Tokyo Nights over the tantalising nexus of smell and taste.
This perfume is a beautiful battle between the uplifting brightness of natural neroli, and the olfactive ferocity of natural tuberose. The first is supported by the comfortable soapy smell of natural Calabrian bergamot, while the second is sharpened by a green fruity note of fig.
This intriguing extrait de parfum flirts with myrrh’s dark charm, tickling its dusty delights with peppery cedarwood, spicy akigalawood and earthy patchouli. The zesty sparkle of bitter citrus succumbs to an enveloping cloud of benzoin and musk as the shadow lengthens, leaving behind an echo of the fascinating person (you!) everyone longs to meet again soon.