{"title":"2025 Bestsellers | Unisex","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThese 2025 Bestsellers selections are pleasure-givers that hit the spot, time and time again. Thanks to the wisdom of crowds, we have assembled a ride-or-die posse of perfumes that appeal across the widest variety of noses. Timeless, comforting, reliable, these are the scents that define genres, setting benchmarks of quality while—in true niche form—offering a whisper of the unexpected.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis year’s round-up includes mellow vanillas, intriguing incenses, poetic florals, fabulous freshies and mouthwatering gourmands. Each fragrance in this collection is top of the perfume pops not by accident, but because it chimes that perfect chord of familiarity and originality. The 2025 Bestsellers are more than just scents—they are trusted companions, partners in mischief, an invisible hug.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"tabac-rouge","title":"Tabac Rouge","description":"\u003cp\u003eInspired by an Art Deco skyscraper and the paintings of Tamara de Lempicka, Tabac Rouge is a striking androgynous fragrance, conjuring up curling tendrils of incense and tobacco smoke. Turkish tobacco absolute is warmed by ginger and cinnamon, with a luxuriant hint of honey. Tabac Rouge dries down to a lush base of Siam benzoin and musk. \u003c\/p\u003e","brand":"Phaedon Paris","offers":[{"title":"100 ml \/ EdP \/ ol","offer_id":1188502208531,"sku":"TABAC-ROUGE-100-ML-EDP","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ ol","offer_id":32739784130663,"sku":"TABAC-ROUGE-50-ML-EDP","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":1188502241299,"sku":"TABAC-ROUGE-1-ML-EDP","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ tf","offer_id":38017033044146,"sku":"TABAC-ROUGE-100-ML-EDP-TF","price":108.33,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ sd","offer_id":38017033109682,"sku":"TABAC-ROUGE-100-ML-EDP-SD","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ tfsd","offer_id":38017033207986,"sku":"TABAC-ROUGE-100-ML-EDP-TFSD","price":104.17,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38017033437362,"sku":"TABAC-ROUGE-50-ML-EDP-TF","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":38017033470130,"sku":"TABAC-ROUGE-50-ML-EDP-SD","price":85.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38017033568434,"sku":"TABAC-ROUGE-50-ML-EDP-TFSD","price":70.83,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":38017033633970,"sku":"TABAC-ROUGE-1-ML-EDP-TF","price":4.17,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38017033699506,"sku":"TABAC-ROUGE-10-ML-EDP-ATOM-3","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/TABAC-ROUGE-_100ML_076.jpg?v=1625876155"},{"product_id":"fathom-v","title":"Fathom V","description":"\u003cp\u003eBeaufort’s latest fragrance, the confounding and aquatic leaning Fathom V, broadly takes it’s cues from Shakespeare. Throughout The Tempest, the writer conjures vivid images of violent weather, shipwrecks and magical islands but the name Fathom V itself stems from a phrase gleaned from ‘Ariel’s Song’ within the play:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e“Full fathom five thy father lies; \u003cbr\u003e Of his bones are coral made; \u003cbr\u003e Those are pearls that were his eyes: \u003cbr\u003e Nothing of him that doth fade, \u003cbr\u003e But doth suffer a sea-change \u003cbr\u003e Into something rich and strange.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe idea of this ’sea-change’ and the constant tidal flux of the sea is properly explored in Fathom V with the overdosed use of contrasting materials: salt and earth, fragrant herbs and mosses, pleasant floral notes and intense dark spices encompassing and outlining the push and pull of the oceanic torrents. \u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGrooming Guru on Fathom V:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"Fathom V’s cleverness lies in its ability to take the concept of an aquatic fragrance and turn it on its head. Instead of following the bright and breezy, surf’s up approach that so many marine scents take, it plots an entirely different course, taking the wearer on a dark, foggy, Gothic adventure that conjures up images of dark, 17th century sea ports full of smugglers, ships with moss-covered hulls and illegally obtained barrels of spice.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/groomingguru.co.uk\/2016\/10\/19\/take-a-voyage-into-darkness-with-beaufort-londons-fathom-v\/\"\u003eRead more\u003c\/a\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCandy Perfume Boy on Fathom V:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"How Does it Smell? Like gunpowder, lush vegetation, murky waters and the barnacle-covered hulls of pirate ships.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/thecandyperfumeboy.com\/2016\/12\/20\/gunpowder-green-beaufort-london-fathom-v-perfume-review\/\"\u003eRead more\u003c\/a\u003e\u003c\/p\u003e","brand":"Beaufort","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":1188562108435,"sku":"FATHOM-V-50-ML-EDP","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":1188562141203,"sku":"FATHOM-V-1-ML-EDP","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38008119361714,"sku":"FATHOM-V-50-ML-EDP-TF","price":104.17,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":38008119427250,"sku":"FATHOM-V-50-ML-EDP-SD","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38008119525554,"sku":"FATHOM-V-50-ML-EDP-TFSD","price":99.17,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":38008119623858,"sku":"FATHOM-V-1-ML-EDP-TF","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38008119722162,"sku":"FATHOM-V-10-ML-EDP-ATOM-5","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/medium_new_beaufort_fathom_5_bloom.jpg?v=1623765447"},{"product_id":"cuir-velours","title":"Cuir Velours","description":"\u003cp\u003ePerfumer: Julien Rasquinet\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTouchable, lickable, snuggable: that’s you after a misting of this sexy suede. A rich resinous leather blend, laced with wisps of chocolatey immortelle.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Naomi Goodsir","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":1188563157011,"sku":"CUIR-VELOURS-50-ML-EDP","price":170.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":1188563189779,"sku":"CUIR-VELOURS-1-ML-EDP","price":7.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38232096571570,"sku":"CUIR-VELOURS-50-ML-EDP-TF","price":141.67,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":38232096768178,"sku":"CUIR-VELOURS-50-ML-EDP-SD","price":163.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38232096800946,"sku":"CUIR-VELOURS-50-ML-EDP-TFSD","price":135.83,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":38012228075698,"sku":"CUIR-VELOURS-1-ML-EDP-TF","price":5.83,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38012239741106,"sku":"CUIR-VELOURS-10-ML-EDP-ATOM-7","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/NGP_CUIR_VELOURS_2019.jpg?v=1589660933"},{"product_id":"anti-blues","title":"Anti-Blues","description":"\u003cp\u003eA socially acceptable way to smell like you spend your downtime writhing naked in milky melted chocolate, spiced with saffron, smoked by tobacco, caressed by vanilla. Cue eyes-rolling-back-in-their-head pleasure for anyone who smells you.\u003c\/p\u003e","brand":"Pierre Guillaume Black Collection","offers":[{"title":"100 ml \/ EdP \/ ol","offer_id":31470459781223,"sku":"ANTI-BLUES-100-ML-EDP","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ ol","offer_id":31470459813991,"sku":"ANTI-BLUES-50-ML-EDP","price":135.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":31470459846759,"sku":"ANTI-BLUES-1-ML-EDP","price":8.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ tf","offer_id":38012292104370,"sku":"ANTI-BLUES-100-ML-EDP-TF","price":162.5,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ sd","offer_id":38012325691570,"sku":"ANTI-BLUES-100-ML-EDP-SD","price":187.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdP \/ tfsd","offer_id":38012357443762,"sku":"ANTI-BLUES-100-ML-EDP-TFSD","price":155.83,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38012367241394,"sku":"ANTI-BLUES-50-ML-EDP-TF","price":112.5,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":38012397191346,"sku":"ANTI-BLUES-50-ML-EDP-SD","price":127.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38012405153970,"sku":"ANTI-BLUES-50-ML-EDP-TFSD","price":105.83,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":38012412297394,"sku":"ANTI-BLUES-1-ML-EDP-TF","price":6.67,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38012426977458,"sku":"ANTI-BLUES-10-ML-EDP-ATOM-4","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/anti-blues-100.jpg?v=1689022528"},{"product_id":"tonkade","title":"Tonkade","description":"\u003cp\u003eA beautifully calibrated vanilla fragrance perfectly poised between woody and sweet, huggable and lickable. The vanilla here suggests milky skin, made more velvety with cashmeran, and more mouth-watering with candied fruit. 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