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22 | 11 Cosmetics is a brand that truly was born out of passion. As the founder and art director of the Russian beauty salon 22 | 11 HAIR, Tigran Geletsyan might have already had a bit of a vested interest in hair care but it was his talent as a colourist and his background in biochemistry that ensured he was better placed than most people to start developing his own line of hair and body care products. The resulting debut products are the ultimate formula for nourishing colour treated hair but uniquely, they’re also highly organic and are made using natural extracts and essential oils.
Completely free of parabens or silicone and made without using any artificial aromas or chemical preservatives the 22 | 11 line is truly environmentally conscious with an eye for design, coming packaged in minimally decorated recyclable aluminium tubes.