{"title":"British Niche","description":"\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eIn the realm of fragrance, British perfumery emerges as a tapestry woven from the land with integrity and innovation. From ancient Roman influences and their use of fragrant plants to scent baths and keep the plague at bay, to the Catholic ceremonial incense that carried prayers to God. Onwards to the opulent courts of Elizabethan and Victorian England which saw scent become a cosmetic luxury. Today, a blend of tradition and modernity defines British perfume, a timeless source of olfactory artistry, more than a simple blend of flowers, oils and aromatics but a projection of the Great British spirit and renowned craftsmanship.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThis edit is Bloom’s tribute to the art of British perfumery, a collection of our most beloved brands from the land of hope and glory. Perhaps the most iconic is Floris, a heritage brand with a Royal Warrant and fans from Winston Churchill to Marylin Monroe. While Beaufort, known for their bold, evocative and often unconventional compositions, transport you back in time taking inspiration from British nautical histroy and literary masterpieces. Ormonde Jayne melds quintessential British artistry, contemporary design, and exotic essences harnessing the vibrancy and cosmopolitan spirit of London. Stepping into the age of small-batch perfumery, Foras offers snapshots of nature with a focus on experimental creations formulated with care and attention to detail. And the latest brand to Bloom, Ortir Apothecari, from the wild west of Wales capturing the essence of a country steeped in botanicals, bringing us the seasons and the joy of the unique Welsh landscape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eThese are the British perfume brands making life smell good.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"lignum-vitae","title":"Lignum Vitae","description":"\u003cp\u003eInspired by the innovative use of materials that allowed 18th century clockmakers to construct the first truly accurate marine chronometers, Lignum Vitae combines elements of wood, metal and salt to produce a truly unique, transportive fragrance. Lignum vitae itself is an incredibly dense wood - the only wood which is guaranteed to sink in water - which is indigenous to the Caribbean and the north coast of South America. The brand’s nautical theme is enhanced wonderfully by caramel, a madeleine cake accord and a cool winter lemon note which provide a truly unique gourmand experience akin to smelling warm shortbread, muffins or cupcakes.\u003c\/p\u003e\n\u003cp\u003eIn combining unexpected and exotic raw materials, Beaufort London celebrates the innovative spirit which brought to an end the search for lost time, and permitted the safe passage of ships across the world.\u003c\/p\u003e\n\u003cp\u003e***\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sniff on Lignum Vitae:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"An innovative gourmand fragrance with a masculine slant, Lignum Vitae by Beaufort London is something rather unexpected. And who doesn’t love a plot twist?\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/thesniffweb.wordpress.com\/2017\/12\/07\/lignum-vitae-by-beaufort-london\/\"\u003eRead full review\u003c\/a\u003e\u003c\/p\u003e","brand":"Beaufort","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":1188546936851,"sku":"LIGNUM-VITAE-50-ML-EDP","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ ol","offer_id":1188546969619,"sku":"LIGNUM-VITAE-1-ML-EDP","price":6.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":38014427791538,"sku":"LIGNUM-VITAE-50-ML-EDP-TF","price":104.17,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ sd","offer_id":38014433362098,"sku":"LIGNUM-VITAE-50-ML-EDP-SD","price":119.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ tfsd","offer_id":38014434246834,"sku":"LIGNUM-VITAE-50-ML-EDP-TFSD","price":99.17,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ tf","offer_id":38014440964274,"sku":"LIGNUM-VITAE-1-ML-EDP-TF","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":38014445256882,"sku":"LIGNUM-VITAE-10-ML-EDP-ATOM-5","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/lignum_vitae_beaufort_bloom.jpg?v=1623765489"},{"product_id":"no-89","title":"No. 89","description":"\u003cp\u003eNo. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street.\u003cbr\u003e\u003cbr\u003eIan Fleming who was a customer of Floris mentions No. 89 in his James Bond universe. \u003cbr\u003e\u003cbr\u003eNo. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose.\u003cbr\u003e\u003cbr\u003eNo. 89 could be a fragrance for the quintessential English gentleman.\u003c\/p\u003e","brand":"Floris","offers":[{"title":"100 ml \/ EdT \/ ol","offer_id":31267031842919,"sku":"NO-89-100-ML-EDT","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdT \/ ol","offer_id":31267031875687,"sku":"NO-89-50-ML-EDT","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdT \/ ol","offer_id":31267031908455,"sku":"NO-89-1-ML-EDT","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdT \/ tf","offer_id":38015014305970,"sku":"NO-89-100-ML-EDT-TF","price":83.33,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdT \/ sd","offer_id":38015025545394,"sku":"NO-89-100-ML-EDT-SD","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"100 ml \/ EdT \/ tfsd","offer_id":38015044616370,"sku":"NO-89-100-ML-EDT-TFSD","price":79.17,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdT \/ tf","offer_id":38015051595954,"sku":"NO-89-50-ML-EDT-TF","price":66.67,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdT \/ sd","offer_id":38015053856946,"sku":"NO-89-50-ML-EDT-SD","price":75.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdT \/ tfsd","offer_id":38015054119090,"sku":"NO-89-50-ML-EDT-TFSD","price":62.5,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdT \/ tf","offer_id":38015058673842,"sku":"NO-89-1-ML-EDT-TF","price":4.17,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdT \/ ato","offer_id":38015064113330,"sku":"NO-89-10-ML-EDT-ATOM-2","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/products\/31114-no_89-edt-100ml-1200px_rgb_edited.jpg?v=1589662122"},{"product_id":"st-pauls-1","title":"St. Paul's","description":"\u003cp\u003eThe floriental baroquesque parfum St. Paul's embodies an adoration and admiration to the spectacular era of Baroque. This style in architecture, music, art, sculpture demonstrates exalted movements, clear details, intense light and dark shadows, emotional exuberance, richness, extravaganza, which distinct baroque from other style. \u003c\/p\u003e\n\u003cp\u003eThe English baroque represents iconic St. Paul's Cathedral, which dome has long dominated the London skyline. \u003c\/p\u003e\n\u003cp\u003eThe perfume opens with the precious orange flower and jasmine absolutes with a hint of dried and juicy fruits, contrasting with the darker woody and balsamic base. \u003c\/p\u003e","brand":"Exaltatum","offers":[{"title":"50 ml \/ Extrait de Parfum \/ ol","offer_id":44489421881586,"sku":"ST-PAULS-1-50-ML-EXTRAIT-DE-PARFUM","price":130.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ Extrait de Parfum \/ ol","offer_id":44489421914354,"sku":"ST-PAULS-1-1-ML-EXTRAIT-DE-PARFUM","price":7.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ Extrait de Parfum \/ tf","offer_id":44489421947122,"sku":"ST-PAULS-1-50-ML-EXTRAIT-DE-PARFUM-TF","price":108.33,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ Extrait de Parfum \/ sd","offer_id":44489421979890,"sku":"ST-PAULS-1-50-ML-EXTRAIT-DE-PARFUM-SD","price":123.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ Extrait de Parfum \/ tfsd","offer_id":44489422012658,"sku":"ST-PAULS-1-50-ML-EXTRAIT-DE-PARFUM-TFSD","price":102.5,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ Extrait de Parfum \/ tf","offer_id":44489422045426,"sku":"ST-PAULS-1-1-ML-EXTRAIT-DE-PARFUM-TF","price":5.83,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ Extrait de Parfum \/ ato","offer_id":44489422078194,"sku":"ST-PAULS-1-10-ML-EXTRAIT-DE-PARFUM-ATOM-6","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/pauls.jpg?v=1780922153"},{"product_id":"folkestone-green","title":"Folkestone Green","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFragrance: Luscious green gardens roll out before you, the distant blue of the sea is only a short walk away and the weekend is nearly here. There is a buzz of energy and excitement in the air of new beginnings and adventures that are yet to be. This is Folkestone Green, a swirling mix of green herbs, fresh air and good times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWild Herbs, Coastal Plants, Green Grass and Fresh Open Spaces\u003c\/span\u003e\u003c\/p\u003e","brand":"Foras","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":45143829545202,"sku":"FOLKESTONE-GREEN-50-ML-EDP","price":64.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ ol","offer_id":45143829577970,"sku":"FOLKESTONE-GREEN-1-ML-EDP","price":4.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ tf","offer_id":45143829610738,"sku":"FOLKESTONE-GREEN-50-ML-EDP-TF","price":53.33,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ sd","offer_id":45143829741810,"sku":"FOLKESTONE-GREEN-50-ML-EDP-SD","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ tfsd","offer_id":45143829840114,"sku":"FOLKESTONE-GREEN-50-ML-EDP-TFSD","price":50.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ tf","offer_id":45143829872882,"sku":"FOLKESTONE-GREEN-1-ML-EDP-TF","price":3.33,"currency_code":"GBP","in_stock":false},{"title":"10 ml \/ EdP \/ ato","offer_id":45143829905650,"sku":"FOLKESTONE-GREEN-10-ML-EDP-ATOM-3","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/FOLKESTONE_50_large_7986d8bc-a839-4668-be49-d03712a6cace.jpg?v=1706532916"},{"product_id":"aer","title":"Aer","description":"\u003cp\u003e\u003cspan\u003eAER translates to\u003cem\u003e air\u003c\/em\u003e and is pronounced \"air-r\".\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCool coastal breeze in a bottle. This uplifting niche perfume offers an initial hit of cool aromatics, crisp and light on the skin. A slight wood-smokiness unfolds, dry and elegant, bringing you gently back down to earth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ortir Apothecari","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":45464178196722,"sku":"AER-50-ML-EDP","price":114.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":45464200610034,"sku":"AER-50-ML-EDP-TF","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ sd","offer_id":45464200642802,"sku":"AER-50-ML-EDP-SD","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tfsd","offer_id":45464200675570,"sku":"AER-50-ML-EDP-TFSD","price":90.83,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ ol","offer_id":45464178262258,"sku":"AER-1-ML-EDP","price":5.0,"currency_code":"GBP","in_stock":true},{"title":"1 ml \/ EdP \/ tf","offer_id":45464178491634,"sku":"AER-1-ML-EDP-TF","price":4.17,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":45464178524402,"sku":"AER-10-ML-EDP-ATOM-5","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/ORTIRAER.png?v=1711454376"},{"product_id":"squire-jack","title":"Squire Jack","description":"\u003cp class=\"\"\u003eA celebration of great British eccentricity and all-round mischievous behaviour. This unique fragrance is an ode to the Mad Squire, his legacy of a life lived knowing no bounds and his fiendish love for outlandish stunts. This composition contains broad lashings of velvety woody opulence, finished with the earthy undertones of society’s eventual condemnation.\u003c\/p\u003e\n\u003cp class=\"\"\u003eSquire Jack is an aromatic, oriental and woody perfume created for the rule breaker; this is a scent above all that captivates that free spirit of those that can’t just help but dare.\u003c\/p\u003e","brand":"Plowden \u0026 Fallow","offers":[{"title":"50 ml \/ EdP \/ ol","offer_id":46095358066930,"sku":"SQUIRE-JACK-50-ML-EDP","price":88.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ ol","offer_id":46095358099698,"sku":"SQUIRE-JACK-1-ML-EDP","price":4.0,"currency_code":"GBP","in_stock":true},{"title":"50 ml \/ EdP \/ tf","offer_id":54929127702905,"sku":"SQUIRE-JACK-50-ML-EDP-TF","price":73.33,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ sd","offer_id":54929127768441,"sku":"SQUIRE-JACK-50-ML-EDP-SD","price":84.0,"currency_code":"GBP","in_stock":false},{"title":"50 ml \/ EdP \/ tfsd","offer_id":54929127833977,"sku":"SQUIRE-JACK-50-ML-EDP-TFSD","price":70.0,"currency_code":"GBP","in_stock":false},{"title":"1 ml \/ EdP \/ tf","offer_id":46095358230770,"sku":"SQUIRE-JACK-1-ML-EDP-TF","price":3.33,"currency_code":"GBP","in_stock":true},{"title":"10 ml \/ EdP \/ ato","offer_id":46095358263538,"sku":"SQUIRE-JACK-10-ML-EDP-ATOM-4","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/files\/squire_jack.jpg?v=1738672272"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2129\/6897\/collections\/banner__theme-picture--mobile.jpg?v=1716387040","url":"https:\/\/bloomperfume.co.uk\/collections\/british-niche.oembed","provider":"Bloom Perfumery London","version":"1.0","type":"link"}