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The Merchant of Venice represents the art of perfumery of Venice. It draws attention to the everlasting role of the city as an essential force in the history of perfumery. The line is inspired by the 'Mude', the maritime trade routes that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas. The 'Mude' started from Venice and reached many different harbours, which in turn were the destination of other commercial routes. These ports were the exchange centres for raw materials and finished products.
This system enabled the Republic of Venice to acquire the knowledge and raw materials to develop new techniques in the production of perfume and cosmetics, making them highly sought after in all the Royal Courts of Europe.
At Bloom, you will find the 'Nobil Homo' collection - a set of four eau de parfums for men, inspired by the trades and travels of the ancient Venetian nobility. Each fragrance is contained within a precious glass that takes inspiration from the style and colours of traditional Venetian fabric.