MAAI by Bogue Profumo


Maai is a bold and sophisticated chypre. A perfume experiment, it is not a fragrance for the faint of heart but for those who have mourned the loss of vintage glamour with an animalic edge. Black-tie galas seem like a perfect occasion for this incredibly opulent, concentrated scent, but so are moments when you want to seduce with naked sensuality. Maai’s unconventional floral heart beats with such wildness and passion, it feel almost alive. Yet, at the end of the day, everything pales before that luxurious oakmoss which is piled on in such lavish layers that it took our breath away. Maai is the epitome of sophistication in the grandest tradition of haute perfumery, and we’re sure its timeless beauty will impress even the most jaded connoisseur.

Layer after layer Maai will be changing on your skin smelling different for an infinite number of times. 

“…I cannot overstate the joy that smelling something like this provides. It’s like sitting in the front row at the Vienna Philharmonic after listening to two months’ worth of ringtones: the sound is so glorious you don’t care if they play Die Fledermaus. And Maai is far better than that even, a big-boned, animalic woody chypre seemingly laden with every magnificent material we knew and loved…” Luca Turin