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As a brand, Brocard dates all the way back to 1864 when Henri Brocard opened up his first luxury soap shop in Moscow, Russian. In the years that followed his business flourished and blossomed and come the end of the 19th century Brocard had become the largest soap maker in Europe. It was nationalised in 1917 and became the legendary Soviet beauty giant Novaya Zarya. For a century Brocard's name remained history untill a new company started in 1994 as the modern Brocard.
As a perfume house, the current reincarnation of Brocard is relatively young. Working with noses such as Bertrand Duchaufour, Maurice Roucel, Fabrice Pellegrin, Jean Jacques, Sylvie Fisher, Florent Jubert and many others Brocard’s perfumes manage to surpass the popular mass luxe fragrances you might find in duty free (and are available for a fraction of the price). Although their fragrances are very different from the niche ‘haute perfumery’ Brocard manages to stand out thanks to its often outrageous, naïve, luxury, almost-cartoon like packaging. Displaying an incredible attention to detail the range is a very worth additional to Bloom’s unconventional category.