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As a brand, Brocard dates all the way back to 1864 when Henri Brocard opened up his first luxury soap shop in Moscow, Russian. In the years that followed his business flourished and blossomed and come the end of the 19th century Brocard had become the largest soap maker in Europe. It was nationalised in 1917 and became  the legendary Soviet beauty giant Novaya Zarya. For a century Brocard's name remained history untill a new company started in 1994 as the modern Brocard.

As a perfume house, the current reincarnation of Brocard is relatively young. Working with noses such as Bertrand Duchaufour, Maurice Roucel, Fabrice Pellegrin, Jean Jacques, Sylvie Fisher, Florent Jubert and many others Brocard’s perfumes manage to surpass the popular mass luxe fragrances you might find in duty free (and are available for a fraction of the price). Although their fragrances are very different from the niche ‘haute perfumery’ Brocard manages to stand out thanks to its often outrageous, naïve, luxury, almost-cartoon like packaging. Displaying an incredible attention to detail the range is a very worth additional to Bloom’s unconventional category.

Brocard

As a brand, Brocard dates all the way back to 1864 when Henri Brocard opened up his first luxury soap shop in Moscow, Russian. In the years that followed his business flourished and blossomed and come the end of the 19th century Brocard had become the largest soap maker in Europe. It was nationalised in 1917 and became  the legendary Soviet beauty giant Novaya Zarya. For a century Brocard's name remained history untill a new company started in 1994 as the modern Brocard.

As a perfume house, the current reincarnation of Brocard is relatively young. Working with noses such as Bertrand Duchaufour, Maurice Roucel, Fabrice Pellegrin, Jean Jacques, Sylvie Fisher, Florent Jubert and many others Brocard’s perfumes manage to surpass the popular mass luxe fragrances you might find in duty free (and are available for a fraction of the price). Although their fragrances are very different from the niche ‘haute perfumery’ Brocard manages to stand out thanks to its often outrageous, naïve, luxury, almost-cartoon like packaging. Displaying an incredible attention to detail the range is a very worth additional to Bloom’s unconventional category.

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A Gentle White Floral
Floral
Transparent
Notes cardamom freesia melon mint pink pepper hedione lotus mimosa orange blossom peony rose sea spray violet amber musk oakmoss orris (iris root) vetiver
Style for her for him unisex
£155.00
Gentle Petals Mist
Aromatic
Floral
Green
Transparent
Notes banana leaves black tea coconut milk mimosa musk orchid tangerine tulip
Style for her for him unisex
£21.00
Gentle Cherry Blossom Mist
Floral
Transparent
Notes bergamot cyclamen lemon mandarin jasmine saffron amber white musk ylang-ylang
Tags #fresh
Style for her unisex
£25.00
Aromatic
Transparent
Notes apple lemon mandarin sea salt cinnamon mint nutmeg rose leather orris (iris root) sandalwood vanilla white musk white woods
Style for him
£36.00
Fresh Icy Wind
Transparent
Woody
Notes bergamot green leaves orange sea spray cyclamen jasmine lily-of-the-valley pine rosewood animalic notes cedar cedarwood creosote bush musk patchouli
Tags #fresh
Style for him unisex
£21.00
Tropical Fougere
Aromatic
Transparent
Notes bergamot thyme cedar jasmine sea salt white lichen fir
Style for him unisex
£21.00

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