On a hot, dry terrain, through the cracks of rocks, enigmatic flowers flourish. Every now and then, great beauty requires great contrasts. The fragrance opens with a vibrant burst of orange (South Africa) and zesty ginger (Nigeria), followed by a complex floral heart of rich rose (Morocco), powdery iris (Ivory Coast) reminiscent of sand swirling below the flowers, and bright chamomile (Egypt). It finishes with a narcotic base of sensual sandalwood (Somalia) and creamy vanilla (Madagascar).
Réserve en Afrique eaux de parfum feature responsibly sourced naturals, and are free from parabens, phthalates, UV filters and colorants. Their natural alcohol base is derived from beetroots, and they are a PETA-listed vegan & cruelty-free brand.
All about this fragrance
Vibe check
The mood is an unhurried afternoon spent moving between sun-warmed stone and shade. Orange and ginger bring an alert first impression; powdery iris and rose soften it into something more intimate, with creamy woods lending warmth as conversation settles.
How to wear
Try it in mild spring or autumn weather, when the citrus opening and powdery floral heart can sit comfortably beside the creamy base. Begin with one or two sprays on skin. In hot weather, apply lightly to keep the sandalwood–vanilla warmth from outweighing the brighter notes.
Who it’s for
For those drawn to powdery iris and rose but who prefer a bright, gently spicy opening to an entirely soft floral composition. Its sandalwood and vanilla will appeal to lovers of creamy woody bases who still want floral definition rather than a dessert-like impression.
Release year
2024
The nose
Attributed to Hamid Merati-Kashani, whose work often combines vivid freshness with richly textured woods, spices and sweetness. A perfumer at Firmenich, he is known for compositions including Parfums de Marly Layton. Afrique en Fleurs brings that interplay of brightness and warmth into a powdery floral setting.
Reserve en Afrique 1934’s story
Réserve en Afrique connects fine perfumery with African landscapes, botanical ingredients and the communities that cultivate them. Founded by Etienne and Valeria in Dakar, the house links its family conservation heritage to responsibly sourced naturals and beetroot-derived alcohol. It commits 5% of profits to conservation and describes its fragrances as vegan and cruelty-free.
Afrique en Fleurs’s concept
Afrique en Fleurs belongs to Afrique Extraordinaire, the house’s debut collection. Its central image is flowers flourishing between rocks in dry terrain: vivid petals above hot, swirling sand. Orange and ginger introduce brightness, while powdery iris, rose and chamomile lead into sandalwood and vanilla, expressing the contrast between delicate growth and a harsh landscape.
Extra info
The name means “Africa in Bloom.” The brand highlights Moroccan centifolia rose from the Tiddas region, harvested by hand in the early morning. The “1934” in the house’s name refers to its family history in Senegal, not the fragrance’s release year.
On a hot, dry terrain, through the cracks of rocks, enigmatic flowers flourish. Every now and then, great beauty requires great contrasts. The fragrance opens with a vibrant burst of orange (South Africa) and zesty ginger (Nigeria), followed by a complex floral heart of rich rose (Morocco), powdery iris (Ivory Coast) reminiscent of sand swirling below the flowers, and bright chamomile (Egypt). It finishes with a narcotic base of sensual sandalwood (Somalia) and creamy vanilla (Madagascar).
Réserve en Afrique eaux de parfum feature responsibly sourced naturals, and are free from parabens, phthalates, UV filters and colorants. Their natural alcohol base is derived from beetroots, and they are a PETA-listed vegan & cruelty-free brand.
All about this fragrance
Vibe check
The mood is an unhurried afternoon spent moving between sun-warmed stone and shade. Orange and ginger bring an alert first impression; powdery iris and rose soften it into something more intimate, with creamy woods lending warmth as conversation settles.
How to wear
Try it in mild spring or autumn weather, when the citrus opening and powdery floral heart can sit comfortably beside the creamy base. Begin with one or two sprays on skin. In hot weather, apply lightly to keep the sandalwood–vanilla warmth from outweighing the brighter notes.
Who it’s for
For those drawn to powdery iris and rose but who prefer a bright, gently spicy opening to an entirely soft floral composition. Its sandalwood and vanilla will appeal to lovers of creamy woody bases who still want floral definition rather than a dessert-like impression.
Release year
2024
The nose
Attributed to Hamid Merati-Kashani, whose work often combines vivid freshness with richly textured woods, spices and sweetness. A perfumer at Firmenich, he is known for compositions including Parfums de Marly Layton. Afrique en Fleurs brings that interplay of brightness and warmth into a powdery floral setting.
Reserve en Afrique 1934’s story
Réserve en Afrique connects fine perfumery with African landscapes, botanical ingredients and the communities that cultivate them. Founded by Etienne and Valeria in Dakar, the house links its family conservation heritage to responsibly sourced naturals and beetroot-derived alcohol. It commits 5% of profits to conservation and describes its fragrances as vegan and cruelty-free.
Afrique en Fleurs’s concept
Afrique en Fleurs belongs to Afrique Extraordinaire, the house’s debut collection. Its central image is flowers flourishing between rocks in dry terrain: vivid petals above hot, swirling sand. Orange and ginger introduce brightness, while powdery iris, rose and chamomile lead into sandalwood and vanilla, expressing the contrast between delicate growth and a harsh landscape.
Extra info
The name means “Africa in Bloom.” The brand highlights Moroccan centifolia rose from the Tiddas region, harvested by hand in the early morning. The “1934” in the house’s name refers to its family history in Senegal, not the fragrance’s release year.
