This item is permanently unavailable and will not be coming back in stock.Read more
The following are some reasons why perfumes can become unavailable:
Each year, the International Fragrance Association (IFRA) issues ever-stricter safety and allergen regulations. This affects quite a few classic formulas as well as niche compositions, and sometimes brands have to discontinue a perfume if they are unable to reformulate.
The brand decides to change the concentration. For example, an eau de parfum is reformulated as an extrait, effectively turning it into a different perfume.
The brand ceases operating. The creative director passed away, got bored, started a new project, sold the business, etc.
The brand cannot keep up with logistics and production demands, with disruptions for up to a year. If there is no regular production and availability schedule, it is not viable for a stockist to carry the brand.
The brand changed the distribution model, eg from niche to duty free.
A TRIBUTE TO THE EMOTIONAL POWER OF THE OLFACTIVE MEMORY
"My dear Madeleine, many times have I heard these stories, and never once have we tired of them. You forged and filled my imagination. Your tales of the tribulations and wild imaginings of the different members of our family are so close to my heart that they seem like a dream to me.
I now have, thanks to you, my great theatre of memories, in which fantastic fables worthy of Jules Verne endlessly re-enact. You have surrounded me with all your attentions and are in all my happy memories. I owe my first olfactory memories to you : rhubarb tart, Auton pear jam, egg cream and all the other desserts I've patiently prepared alongside you.
This is a scent for close conversation and quiet attention, when the room is warm, the tea is still steaming and the mood turns reflective rather than performative. It reads as polished and intimate, with a soft edible trail that feels personal before it feels public.
How to wear
Best in mild to cool weather, Blue Madeleine wears comfortably with a restrained hand: one to three sprays are enough to let the tea, praline and sandalwood unfold without crowding the space. On skin it stays soft and elegant, with a fresh opening and a warmer, creamier drydown that lingers close.
Who it’s for
For those who like gourmand scents with restraint, especially compositions that balance sweetness with tea, woods and a touch of smoke. It will appeal to wearers who prefer nuanced, memory-driven fragrances over heavy dessert-like perfumes.
Release year
2024
The nose
Marie Salamagne is known for composing fragrances with a clear emotional line and a refined, modern texture, often balancing comfort with an unexpected twist. Her work tends to feel intimate rather than loud, with a strong sense of atmosphere and memory. For Blue Madeleine, she shapes the idea of an afternoon tea turned into scent: bergamot and black tea give the composition lift and clarity, while praline and sandalwood round it into a tender gourmand trail. The result fits her style well, translating a personal memory into something polished and wearable.
Collaborators
Jean-Philippe Clermont, the founder of Atelier des Ors, appears as the creative source behind the fragrance’s memory-driven concept, drawing on family recollections and the madeleine as a symbol of involuntary memory. His role was to frame the emotional brief that guided the composition.
Atelier des Ors’s story
Atelier des Ors builds haute parfumerie around emotion, craftsmanship and visual beauty, often pairing storytelling with signature bottles finished with 24K gold flakes. The house’s work is rooted in Grasse and in a French idea of perfumery as an art of living, where scent, material and memory are treated with equal care.
Blue Madeleine (Discontinued)’s concept
Blue Madeleine belongs to the Memory Lane collection and was created as a tribute to olfactory memory, with the madeleine motif linking Proust’s literary image to Jean-Philippe Clermont’s childhood memories of desserts made by his grandmother. The fragrance was developed after the brand’s move to Villa Primerose in Grasse, and its concept centers on the emotional pull of familiar tastes and smells.
Extra info
Blue Madeleine is part of Atelier des Ors’ Memory Lane collection and is tied to the brand’s move to Villa Primerose in Grasse. The bottle contains 24K gold flakes that shimmer when shaken, a house signature that turns the juice itself into part of the presentation.
A TRIBUTE TO THE EMOTIONAL POWER OF THE OLFACTIVE MEMORY
"My dear Madeleine, many times have I heard these stories, and never once have we tired of them. You forged and filled my imagination. Your tales of the tribulations and wild imaginings of the different members of our family are so close to my heart that they seem like a dream to me.
I now have, thanks to you, my great theatre of memories, in which fantastic fables worthy of Jules Verne endlessly re-enact. You have surrounded me with all your attentions and are in all my happy memories. I owe my first olfactory memories to you : rhubarb tart, Auton pear jam, egg cream and all the other desserts I've patiently prepared alongside you.
This is a scent for close conversation and quiet attention, when the room is warm, the tea is still steaming and the mood turns reflective rather than performative. It reads as polished and intimate, with a soft edible trail that feels personal before it feels public.
How to wear
Best in mild to cool weather, Blue Madeleine wears comfortably with a restrained hand: one to three sprays are enough to let the tea, praline and sandalwood unfold without crowding the space. On skin it stays soft and elegant, with a fresh opening and a warmer, creamier drydown that lingers close.
Who it’s for
For those who like gourmand scents with restraint, especially compositions that balance sweetness with tea, woods and a touch of smoke. It will appeal to wearers who prefer nuanced, memory-driven fragrances over heavy dessert-like perfumes.
Release year
2024
The nose
Marie Salamagne is known for composing fragrances with a clear emotional line and a refined, modern texture, often balancing comfort with an unexpected twist. Her work tends to feel intimate rather than loud, with a strong sense of atmosphere and memory. For Blue Madeleine, she shapes the idea of an afternoon tea turned into scent: bergamot and black tea give the composition lift and clarity, while praline and sandalwood round it into a tender gourmand trail. The result fits her style well, translating a personal memory into something polished and wearable.
Collaborators
Jean-Philippe Clermont, the founder of Atelier des Ors, appears as the creative source behind the fragrance’s memory-driven concept, drawing on family recollections and the madeleine as a symbol of involuntary memory. His role was to frame the emotional brief that guided the composition.
Atelier des Ors’s story
Atelier des Ors builds haute parfumerie around emotion, craftsmanship and visual beauty, often pairing storytelling with signature bottles finished with 24K gold flakes. The house’s work is rooted in Grasse and in a French idea of perfumery as an art of living, where scent, material and memory are treated with equal care.
Blue Madeleine (Discontinued)’s concept
Blue Madeleine belongs to the Memory Lane collection and was created as a tribute to olfactory memory, with the madeleine motif linking Proust’s literary image to Jean-Philippe Clermont’s childhood memories of desserts made by his grandmother. The fragrance was developed after the brand’s move to Villa Primerose in Grasse, and its concept centers on the emotional pull of familiar tastes and smells.
Extra info
Blue Madeleine is part of Atelier des Ors’ Memory Lane collection and is tied to the brand’s move to Villa Primerose in Grasse. The bottle contains 24K gold flakes that shimmer when shaken, a house signature that turns the juice itself into part of the presentation.
