Inspired by Tawain’s blockbuster beverage: sweet milk tea shaken with tapioca pearls. This eau de parfum suggests the drink's complex flavors: roasted black tea, rich brown sugar, creamy milk and soft, chewy boba. A dusty, honeyed floral note lends sensuality.
All about this fragrance
Vibe check
This is the scent of a close, unhurried conversation over a cup held warm in both hands: sweet tea steam, milk foam, and the faintly chewy texture of boba translated into a soft, intimate aura. It suits a wearer who wants gourmand comfort with a polished, slightly flirtatious edge.
How to wear
Best in mild to cool weather, where its tea, milk and sugar notes stay rounded rather than heavy. Apply lightly; a few sprays are enough for a soft-to-moderate trail that reads creamy and edible up close, with the tea accord becoming clearer in the air.
Who it’s for
For people who like gourmand scents that stay refined rather than syrupy, and who enjoy tea, milk and caramelized sugar facets with a touch of texture. It will appeal to those drawn to soft, approachable fragrances with a playful, modern comfort-food character.
Release year
2026
The nose
Luis Hou
Collaborators
Nick Hoang, d’Annam’s founder and creative director, shaped the brand’s calm, culture-led brief and helped frame Bubble Tea as part of the house’s pan-Asian storytelling. Thu Cao contributed the illustration, extending the fragrance’s identity beyond scent into the visual language of the launch.
d'Annam’s story
d’Annam is a Vietnamese niche house built around quiet, story-driven perfumery. Its fragrances translate Asian rituals, memories and landscapes into approachable compositions, with an emphasis on cultural respect, small-batch craft and a restrained, contemplative style.
Bubble Tea’s concept
Bubble Tea was created as d’Annam’s tribute to Taiwan’s most joyful invention: the milk tea drink with tapioca pearls that became a global phenomenon. The composition turns that idea into perfume through black tea, brown sugar, milk and boba, with a dusty floral accent to add softness and sensuality.
Extra info
Bubble Tea is part of d’Annam’s broader Asian-inspired fragrance narrative, and its official launch copy used the phrase “Taste nostalgia.” The perfume is also described by the manufacturer as vegan.
Inspired by Tawain’s blockbuster beverage: sweet milk tea shaken with tapioca pearls. This eau de parfum suggests the drink's complex flavors: roasted black tea, rich brown sugar, creamy milk and soft, chewy boba. A dusty, honeyed floral note lends sensuality.
All about this fragrance
Vibe check
This is the scent of a close, unhurried conversation over a cup held warm in both hands: sweet tea steam, milk foam, and the faintly chewy texture of boba translated into a soft, intimate aura. It suits a wearer who wants gourmand comfort with a polished, slightly flirtatious edge.
How to wear
Best in mild to cool weather, where its tea, milk and sugar notes stay rounded rather than heavy. Apply lightly; a few sprays are enough for a soft-to-moderate trail that reads creamy and edible up close, with the tea accord becoming clearer in the air.
Who it’s for
For people who like gourmand scents that stay refined rather than syrupy, and who enjoy tea, milk and caramelized sugar facets with a touch of texture. It will appeal to those drawn to soft, approachable fragrances with a playful, modern comfort-food character.
Release year
2026
The nose
Luis Hou
Collaborators
Nick Hoang, d’Annam’s founder and creative director, shaped the brand’s calm, culture-led brief and helped frame Bubble Tea as part of the house’s pan-Asian storytelling. Thu Cao contributed the illustration, extending the fragrance’s identity beyond scent into the visual language of the launch.
d'Annam’s story
d’Annam is a Vietnamese niche house built around quiet, story-driven perfumery. Its fragrances translate Asian rituals, memories and landscapes into approachable compositions, with an emphasis on cultural respect, small-batch craft and a restrained, contemplative style.
Bubble Tea’s concept
Bubble Tea was created as d’Annam’s tribute to Taiwan’s most joyful invention: the milk tea drink with tapioca pearls that became a global phenomenon. The composition turns that idea into perfume through black tea, brown sugar, milk and boba, with a dusty floral accent to add softness and sensuality.
Extra info
Bubble Tea is part of d’Annam’s broader Asian-inspired fragrance narrative, and its official launch copy used the phrase “Taste nostalgia.” The perfume is also described by the manufacturer as vegan.
