This elixir is a complex expression of the spirit of duality. Cruelle is a perfume of contrasts, a potion that embodies both beauty and danger, sweetness and venom. Tender violet and mouth-watering blackberry compel you deep into the heart of tobacco and frankincense, with the purple haze intensified by plum and iris root. Resinous labdanum and oud add to the mystery, which includes a provocative hint of fresh rubber tyres. With Cruelle, the wearer is both the predator and the prey, a reminder that every beauty conceals darkness.
All about this fragrance
Vibe check
Cruelle suits an evening with a deliberately unsettling edge: a dark leather jacket, conversation at close quarters, sweetness that never feels innocent. Blackberry and violet invite proximity; tobacco, incense and the rubber nuance make that invitation more complicated.
How to wear
Start with one or two sprays on skin beneath clothing, allowing the fruit and floral opening to settle into tobacco and resins. Cool weather is a natural setting for this smoky extrait; in warmer air, apply sparingly so its darker facets do not overwhelm the softer violet and orris.
Who it’s for
For those drawn to smoky leather profiles but unwilling to give up fruit and floral texture. Cruelle will appeal to tastes that favour incense, tobacco and oud, with blackberry sweetness and an unusual rubber accent rather than a straightforward gourmand finish.
Release year
2025
The nose
Mayki Wesker and Kristijan Berta are credited with Cruelle’s concept and composition. The founders work within Wesker’s in-house approach to perfume creation, connecting the fragrance’s contrasting textures to the house’s elaborate visual storytelling.
Wesker’s story
Wesker treats perfumes as individual personalities rather than interchangeable accessories. Its in-house compositions combine natural materials and fragrance molecules, while sculptural flacons, marbled ceramic surfaces and gold-leaf decoration extend each perfume’s character into a distinctive physical object.
Cruelle’s concept
Cruelle closes the five-part fictional narrative of The Alchemist’s Dream, following Caelestis, Rubeus, Delirium and Nocturne. Its alchemical theme is duality: tender flowers and appetising fruit draw the wearer toward tobacco, incense and dark resins, expressing the tension between attraction and danger.
Extra info
The fresh-rubber impression appears in Cruelle’s descriptive story rather than its official note pyramid. The listed base is labdanum, oud and tonka bean, beneath a heart of tobacco, orris, frankincense and plum.
This elixir is a complex expression of the spirit of duality. Cruelle is a perfume of contrasts, a potion that embodies both beauty and danger, sweetness and venom. Tender violet and mouth-watering blackberry compel you deep into the heart of tobacco and frankincense, with the purple haze intensified by plum and iris root. Resinous labdanum and oud add to the mystery, which includes a provocative hint of fresh rubber tyres. With Cruelle, the wearer is both the predator and the prey, a reminder that every beauty conceals darkness.
All about this fragrance
Vibe check
Cruelle suits an evening with a deliberately unsettling edge: a dark leather jacket, conversation at close quarters, sweetness that never feels innocent. Blackberry and violet invite proximity; tobacco, incense and the rubber nuance make that invitation more complicated.
How to wear
Start with one or two sprays on skin beneath clothing, allowing the fruit and floral opening to settle into tobacco and resins. Cool weather is a natural setting for this smoky extrait; in warmer air, apply sparingly so its darker facets do not overwhelm the softer violet and orris.
Who it’s for
For those drawn to smoky leather profiles but unwilling to give up fruit and floral texture. Cruelle will appeal to tastes that favour incense, tobacco and oud, with blackberry sweetness and an unusual rubber accent rather than a straightforward gourmand finish.
Release year
2025
The nose
Mayki Wesker and Kristijan Berta are credited with Cruelle’s concept and composition. The founders work within Wesker’s in-house approach to perfume creation, connecting the fragrance’s contrasting textures to the house’s elaborate visual storytelling.
Wesker’s story
Wesker treats perfumes as individual personalities rather than interchangeable accessories. Its in-house compositions combine natural materials and fragrance molecules, while sculptural flacons, marbled ceramic surfaces and gold-leaf decoration extend each perfume’s character into a distinctive physical object.
Cruelle’s concept
Cruelle closes the five-part fictional narrative of The Alchemist’s Dream, following Caelestis, Rubeus, Delirium and Nocturne. Its alchemical theme is duality: tender flowers and appetising fruit draw the wearer toward tobacco, incense and dark resins, expressing the tension between attraction and danger.
Extra info
The fresh-rubber impression appears in Cruelle’s descriptive story rather than its official note pyramid. The listed base is labdanum, oud and tonka bean, beneath a heart of tobacco, orris, frankincense and plum.
