Delulu

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All about this fragrance

Vibe check

An unhurried afternoon with an old shoegaze record playing, bright fruit cutting through the music’s haze. Delulu’s tart rhubarb and odd rosy-plastic edge suit a playful, slightly offbeat presence: sociable on the surface, with a private thread of nostalgia underneath.

How to wear

Try it in mild spring weather or on a cooler summer day, when the citrus and tart fruit can feel vivid without the sweet facets becoming too insistent. Start with one spray on skin and assess before adding more; its powerful extrait character calls for restraint. Vetiver, incense and woody-amber notes give the brightness a grounded counterweight.

Who it’s for

For those who enjoy assertive freshness with an unconventional twist: sour fruit rather than straightforward citrus, sweetness interrupted by green roots, and rose with a plastic-like edge. It particularly suits tastes drawn to playful compositions that retain woody depth and a little friction.

Release year

2025

The nose

David Chieze composed Delulu. His composition sets sparkling citrus and tart fruit against rooty vetiver, rose and incense, translating the house’s childhood-memory concept into a fragrance that balances playful sweetness with stranger, less comforting textures.

Collaborators

Creative director Alice Mourou shaped Delulu’s colorful, nostalgia-led identity with .Oddity Studio, which handled the project’s design and creative work. Craftsman Nikita Shchukin brought its material concept to life through handmade resin caps containing reclaimed toys and plastic fragments.

Oddity’s story

.Oddity is a design-collective-led perfume house that treats scent and visual art as connected ways of provoking emotion and association. Its aesthetic favors raw materials, visible structures and unconventional beauty, with small-batch handwork and bottles designed to remain compelling objects after the perfume is gone.

Delulu’s concept

Delulu traces childhood into adolescence through toys, crayons, pocket sweets and berry pie, accompanied by the imagined soundtrack of shoegaze and nineties/noughties indie. A more colorful departure from the house’s earlier minimalism, it contrasts juicy, sour brightness with rosy plastic and smoky incense: nostalgia touched by the discomfort of growing up.

Extra info

Delulu’s packaging received a 2026 D&AD Wood Pencil in Packaging Design, recognizing the object rather than the fragrance formula. Each handmade epoxy-resin cap contains a different arrangement of reclaimed toys and plastic fragments gathered from Hong Kong shorelines, abandoned buildings, secondhand shops and friends.