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The following are some reasons why perfumes can become unavailable:
Each year, the International Fragrance Association (IFRA) issues ever-stricter safety and allergen regulations. This affects quite a few classic formulas as well as niche compositions, and sometimes brands have to discontinue a perfume if they are unable to reformulate.
The brand decides to change the concentration. For example, an eau de parfum is reformulated as an extrait, effectively turning it into a different perfume.
The brand ceases operating. The creative director passed away, got bored, started a new project, sold the business, etc.
The brand cannot keep up with logistics and production demands, with disruptions for up to a year. If there is no regular production and availability schedule, it is not viable for a stockist to carry the brand.
The brand changed the distribution model, eg from niche to duty free.
This perfume is like a cake (if cakes could be made with floating layers of tropical flowers). Imagine waves of sweet and boozy jasmine, thick like a liqueur, flowing over fluffy chocolate sponge with an ambery benzoin filling. This would be Hit the Mark.
This is a scent for close company and low-lit rooms, where its chocolate-jasmine richness can unfold without shouting. It gives off a warm, slightly mischievous presence: polished, intimate and just indulgent enough to feel memorable.
How to wear
Best in cool weather, especially autumn and winter, where the resinous vanilla and chocolate notes can bloom without turning heavy. Apply lightly at first; one or two sprays are enough to let the minty opening, floral heart and creamy base trail softly rather than dominate.
Who it’s for
For someone who likes gourmand perfumes with a darker, more sensual edge: chocolate, vanilla and benzoin, but also mint, incense and woods. It suits wearers who enjoy sweet fragrances with texture, contrast and a slightly unconventional floral twist.
Release year
2016
The nose
Philippine Courtière is a French perfumer known for compositions that balance sensuality with a polished gourmand signature. Her background is rooted in a family connected to perfumery, and her work often leans into textured, edible accords that still feel structured and elegant. For Hit the Mark, she shapes the fragrance around a playful contrast: cool mint and luminous jasmine at the opening, then a richer heart of chocolate, woods and resinous warmth. The result fits her style of building fragrances that are expressive, memorable and easy to recognize by their tactile, almost mouthwatering character.
MINT’s story
M.INT builds fragrances with a charismatic, fashion-aware sensibility, aiming for scents that are noticed by the wearer and by the people around them. The house favors polished compositions with personality, designed to feel confident, playful and memorable rather than anonymous.
Hit the Mark (Discontinued)’s concept
Hit the Mark was created in Paris in 2016 by Philippine Courtière for M.INT as part of the Blue line. The fragrance was conceived as a gourmand oriental with a dessert-like richness, pairing mint, jasmine and incense with chocolate, benzoin and vanilla for a sweet, textured effect.
Extra info
Hit the Mark is an eau de parfum from M.INT’s Blue line and comes in a 70 ml spray. Its note profile is unusual for a gourmand, combining mint leaves, jasmine petals and incense with chocolate, cedarwood, labdanum and vanilla bark.
This perfume is like a cake (if cakes could be made with floating layers of tropical flowers). Imagine waves of sweet and boozy jasmine, thick like a liqueur, flowing over fluffy chocolate sponge with an ambery benzoin filling. This would be Hit the Mark.
This is a scent for close company and low-lit rooms, where its chocolate-jasmine richness can unfold without shouting. It gives off a warm, slightly mischievous presence: polished, intimate and just indulgent enough to feel memorable.
How to wear
Best in cool weather, especially autumn and winter, where the resinous vanilla and chocolate notes can bloom without turning heavy. Apply lightly at first; one or two sprays are enough to let the minty opening, floral heart and creamy base trail softly rather than dominate.
Who it’s for
For someone who likes gourmand perfumes with a darker, more sensual edge: chocolate, vanilla and benzoin, but also mint, incense and woods. It suits wearers who enjoy sweet fragrances with texture, contrast and a slightly unconventional floral twist.
Release year
2016
The nose
Philippine Courtière is a French perfumer known for compositions that balance sensuality with a polished gourmand signature. Her background is rooted in a family connected to perfumery, and her work often leans into textured, edible accords that still feel structured and elegant. For Hit the Mark, she shapes the fragrance around a playful contrast: cool mint and luminous jasmine at the opening, then a richer heart of chocolate, woods and resinous warmth. The result fits her style of building fragrances that are expressive, memorable and easy to recognize by their tactile, almost mouthwatering character.
MINT’s story
M.INT builds fragrances with a charismatic, fashion-aware sensibility, aiming for scents that are noticed by the wearer and by the people around them. The house favors polished compositions with personality, designed to feel confident, playful and memorable rather than anonymous.
Hit the Mark (Discontinued)’s concept
Hit the Mark was created in Paris in 2016 by Philippine Courtière for M.INT as part of the Blue line. The fragrance was conceived as a gourmand oriental with a dessert-like richness, pairing mint, jasmine and incense with chocolate, benzoin and vanilla for a sweet, textured effect.
Extra info
Hit the Mark is an eau de parfum from M.INT’s Blue line and comes in a 70 ml spray. Its note profile is unusual for a gourmand, combining mint leaves, jasmine petals and incense with chocolate, cedarwood, labdanum and vanilla bark.
