Honey, rose and boozy vanilla combine in a delectable amber that turns sticky into licky. This eau de parfum blends an abundance of golden honey and the warmth of rum with an irresistibly addictive vanilla absolute. Damask rose and pink pepper unfolds into the warmth of tonka bean absolute and benzoin resinoid, beckoning anyone who approaches with seductive allure. Patchouli and orcanox adds further depth, revealing darker tones that envelop the room with a euphoric embrace.
PERFUMER
ALEX LEE
All about this fragrance
Vibe check
The conversation has slowed, and someone leans closer to catch what you are saying. Rum-soaked honey and rose suit that intimate, slightly charged register, while dark patchouli keeps the sweetness from feeling playful. This is a rich presence for an evening when restraint is not the point.
How to wear
Cool weather gives the dense honey, vanilla and resins room to unfold. Start with one or two sprays on skin beneath clothing for a more contained effect; exposed application lets the sweetness travel more freely. Apply lightly in warm rooms, where its rich amber character may feel heavier.
Who it’s for
For lovers of full-bodied gourmands who want more than dessert sweetness. Mad Honey favors boozy warmth, honeyed rose and a dark patchouli-resin base, appealing to tastes that welcome intensity and a subtly animalic edge.
Release year
2023
The nose
Alex Lee, a perfumer at MANE, created Mad Honey. Here, he balances an abundant honey accord with rum and Damask rose, using patchouli and a resinous vanilla base to give its gourmand sweetness a darker, more textured character.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean fragrance house founded by Jun Lim around resistance to conformity and unapologetic self-expression. It favors distinctive, potentially polarizing compositions over universal approval. White bottles with red accents reinterpret Korean porcelain through a deliberately provocative visual language.
MAD HONEY’s concept
Mad Honey takes its inspiration from the legend of potent Himalayan honey, translating its alluring, dangerous reputation into a fragrance rather than treating honey as innocent confectionery. Rum, rose and dark resinous sweetness shape that tension. It was introduced alongside Happy Nuts and Nanatopia as part of a gourmand-focused trio.
Extra info
Mad Honey arrived as one of three gourmand releases alongside Happy Nuts and Nanatopia. Its official rose note is Damascena, and the fragrance is made in Korea.
Honey, rose and boozy vanilla combine in a delectable amber that turns sticky into licky. This eau de parfum blends an abundance of golden honey and the warmth of rum with an irresistibly addictive vanilla absolute. Damask rose and pink pepper unfolds into the warmth of tonka bean absolute and benzoin resinoid, beckoning anyone who approaches with seductive allure. Patchouli and orcanox adds further depth, revealing darker tones that envelop the room with a euphoric embrace.
PERFUMER
ALEX LEE
All about this fragrance
Vibe check
The conversation has slowed, and someone leans closer to catch what you are saying. Rum-soaked honey and rose suit that intimate, slightly charged register, while dark patchouli keeps the sweetness from feeling playful. This is a rich presence for an evening when restraint is not the point.
How to wear
Cool weather gives the dense honey, vanilla and resins room to unfold. Start with one or two sprays on skin beneath clothing for a more contained effect; exposed application lets the sweetness travel more freely. Apply lightly in warm rooms, where its rich amber character may feel heavier.
Who it’s for
For lovers of full-bodied gourmands who want more than dessert sweetness. Mad Honey favors boozy warmth, honeyed rose and a dark patchouli-resin base, appealing to tastes that welcome intensity and a subtly animalic edge.
Release year
2023
The nose
Alex Lee, a perfumer at MANE, created Mad Honey. Here, he balances an abundant honey accord with rum and Damask rose, using patchouli and a resinous vanilla base to give its gourmand sweetness a darker, more textured character.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean fragrance house founded by Jun Lim around resistance to conformity and unapologetic self-expression. It favors distinctive, potentially polarizing compositions over universal approval. White bottles with red accents reinterpret Korean porcelain through a deliberately provocative visual language.
MAD HONEY’s concept
Mad Honey takes its inspiration from the legend of potent Himalayan honey, translating its alluring, dangerous reputation into a fragrance rather than treating honey as innocent confectionery. Rum, rose and dark resinous sweetness shape that tension. It was introduced alongside Happy Nuts and Nanatopia as part of a gourmand-focused trio.
Extra info
Mad Honey arrived as one of three gourmand releases alongside Happy Nuts and Nanatopia. Its official rose note is Damascena, and the fragrance is made in Korea.

