Passionfroudh bursts with tropical passionfruit, mango, and spicy ginger, balanced by the warmth of black tea. A heart of black pepper and gurjun balsam brings depth and intrigue, while an overdose of natural Assafi oudh and cypriol creates a smoky, seductive foundation. Inspired by the energy of Ipanema Beach, Brazil’s soul, bottled.
All about this fragrance
Vibe check
For an evening that still carries the heat of the afternoon: bright fruit cuts through the air, while tea and smoky oud give the sweetness a darker edge. It suits an animated, close-packed setting where the wearer’s presence registers before conversation begins.
How to wear
The high-intensity extrait calls for a light hand: start with one spray on the torso and assess before adding more. Mild or cooler weather gives the smoky woods room without amplifying the fruit excessively; in heat or close quarters, keep the dose especially restrained.
Who it’s for
For lovers of assertive woody fragrances who enjoy juicy fruit without wanting a purely sweet tropical scent. Black tea, pepper and smoky oud make this especially appealing to those drawn to contrasts between brightness and darkness, lushness and dry texture.
Release year
2025
The nose
Ilias Ermenidis is a principal perfumer at dsm-firmenich whose work spans designer fragrances and independent houses. His versatile style balances immediate appeal with textured contrasts; his credits include Givenchy Hot Couture, co-created with Alberto Morillas. For Passionfroudh, he explored the tension between luminous tropical fruit and oud’s darker, leathery and animalic facets.
Fugazzi’s story
Founded in Amsterdam by Bram Niessink in 2018, FUGAZZI approaches fragrance through experimentation, intuition and a willingness to challenge convention. Its idea of playful luxury combines polish with irreverence: expressive compositions built around unexpected contrasts rather than restrained familiarity.
Passionfroudh’s concept
Inspired by Ipanema Beach, Passionfroudh brings Brazilian vitality into dialogue with the richness associated with Middle Eastern perfumery. The creative challenge was to reconcile bright passionfruit and mango with the darker character of natural Assafi oud—a deliberate light-and-shadow composition rather than a straightforward tropical escape.
Extra info
Passionfroudh is an extrait with a stated fragrance concentration of 30%; that figure is not its oud content. Natural Oudh Assafi is a featured ingredient, with Southeast Asian origins despite the composition’s Middle Eastern creative association.
Passionfroudh bursts with tropical passionfruit, mango, and spicy ginger, balanced by the warmth of black tea. A heart of black pepper and gurjun balsam brings depth and intrigue, while an overdose of natural Assafi oudh and cypriol creates a smoky, seductive foundation. Inspired by the energy of Ipanema Beach, Brazil’s soul, bottled.
All about this fragrance
Vibe check
For an evening that still carries the heat of the afternoon: bright fruit cuts through the air, while tea and smoky oud give the sweetness a darker edge. It suits an animated, close-packed setting where the wearer’s presence registers before conversation begins.
How to wear
The high-intensity extrait calls for a light hand: start with one spray on the torso and assess before adding more. Mild or cooler weather gives the smoky woods room without amplifying the fruit excessively; in heat or close quarters, keep the dose especially restrained.
Who it’s for
For lovers of assertive woody fragrances who enjoy juicy fruit without wanting a purely sweet tropical scent. Black tea, pepper and smoky oud make this especially appealing to those drawn to contrasts between brightness and darkness, lushness and dry texture.
Release year
2025
The nose
Ilias Ermenidis is a principal perfumer at dsm-firmenich whose work spans designer fragrances and independent houses. His versatile style balances immediate appeal with textured contrasts; his credits include Givenchy Hot Couture, co-created with Alberto Morillas. For Passionfroudh, he explored the tension between luminous tropical fruit and oud’s darker, leathery and animalic facets.
Fugazzi’s story
Founded in Amsterdam by Bram Niessink in 2018, FUGAZZI approaches fragrance through experimentation, intuition and a willingness to challenge convention. Its idea of playful luxury combines polish with irreverence: expressive compositions built around unexpected contrasts rather than restrained familiarity.
Passionfroudh’s concept
Inspired by Ipanema Beach, Passionfroudh brings Brazilian vitality into dialogue with the richness associated with Middle Eastern perfumery. The creative challenge was to reconcile bright passionfruit and mango with the darker character of natural Assafi oud—a deliberate light-and-shadow composition rather than a straightforward tropical escape.
Extra info
Passionfroudh is an extrait with a stated fragrance concentration of 30%; that figure is not its oud content. Natural Oudh Assafi is a featured ingredient, with Southeast Asian origins despite the composition’s Middle Eastern creative association.

