This item is permanently unavailable and will not be coming back in stock. Read more

The following are some reasons why perfumes can become unavailable:

  1. Each year, the International Fragrance Association (IFRA) issues ever-stricter safety and allergen regulations. This affects quite a few classic formulas as well as niche compositions, and sometimes brands have to discontinue a perfume if they are unable to reformulate.
  2. The brand decides to change the concentration. For example, an eau de parfum is reformulated as an extrait, effectively turning it into a different perfume.
  3. The brand ceases operating. The creative director passed away, got bored, started a new project, sold the business, etc.
  4. The brand cannot keep up with logistics and production demands, with disruptions for up to a year. If there is no regular production and availability schedule, it is not viable for a stockist to carry the brand.
  5. The brand changed the distribution model, eg from niche to duty free.

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Pure Azure (Discontinued)

Refreshing oriental
Spicy
Transparent
Notesfiggreen leavesjasmineneroliorange blossomsea salttonka beansvanilla
Tags #fresh
Style unisex
Pure Azure (Discontinued) - Phaedon Paris - Bloom Perfumery
Pure Azure (Discontinued) - Phaedon Paris - Bloom Perfumery
Pure Azure (Discontinued) - Phaedon Paris - Bloom Perfumery

Almost a soli-note formula, Pure Azure is built around the orange flower essence (neroli) highlighted by salt, jasmine and fig tree leaves. The neroli oil is derived through steam distillation of orange tree blossom as opposed to much spicier and honeyed absolute obtained through CO2 extration. The neroli oil smells richly green, citrusy with a tenderly sweet floral nuance.

Pure Azure would be a good alternative to classic colognes, and much superior to these in terms of longevity. Viva fresh forever.

***

The Sniff on Pure Azure:
"There are honeyed undertones to the start of this scent, but they play second fiddle to the leafy green botanicals, at least initially. The aromatic greenery is the smell equivalent of plucking a clover flower from a meadow and touching one of the petals to your tongue. Sweet yes, but also verdant and full of life."

Read full review

Hi, I’m your scent stylist

What do you have in mind?
|
Notesfiggreen leavesjasmineneroliorange blossomsea salttonka beansvanilla
Tags #fresh
Style unisex

Almost a soli-note formula, Pure Azure is built around the orange flower essence (neroli) highlighted by salt, jasmine and fig tree leaves. The neroli oil is derived through steam distillation of orange tree blossom as opposed to much spicier and honeyed absolute obtained through CO2 extration. The neroli oil smells richly green, citrusy with a tenderly sweet floral nuance.

Pure Azure would be a good alternative to classic colognes, and much superior to these in terms of longevity. Viva fresh forever.

***

The Sniff on Pure Azure:
"There are honeyed undertones to the start of this scent, but they play second fiddle to the leafy green botanicals, at least initially. The aromatic greenery is the smell equivalent of plucking a clover flower from a meadow and touching one of the petals to your tongue. Sweet yes, but also verdant and full of life."

Read full review