Ruby

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All about this fragrance

Vibe check

Ruby suits the animated end of an evening, when conversation grows more playful and dessert is still on the table. Juicy cherry and pineapple bring a bright, almost confectionery exuberance, while whipped cream and amber give that sweetness a warmer, more intimate register.

How to wear

Start with one or two sprays and assess before adding more; Ruby’s rich sweetness calls for restraint at close quarters. Cooler weather gives its creamy, ambered layers room to unfold. In heat, use a lighter application to keep the juicy fruit from becoming overshadowed by the dessert-like richness.

Who it’s for

For lovers of unapologetically sweet fruit gourmands, especially cherry-led compositions with creamy textures and warm resinous bases. Ruby favours edible richness over dry woods or crisp freshness, making it a natural choice for a taste in plush, expressive perfume.

Release year

2025

The nose

Hüseyin Erdoğmuş

Collaborators

Jewellery designer Leonardo Ranucci created Ruby’s sculptural cap, incorporating the Rub el Hizb geometric motif into a design that connects traditional symbolism with contemporary jewellery aesthetics.

Kajal’s story

Kajal brings Eastern and Western influences together through expressive perfumery and geometric design. Its identity connects the beauty of kohl-lined eyes with the Arabic concept of humility, placing inner beauty, dignity and cultural craftsmanship at the heart of the house.

Ruby’s concept

Ruby was conceived as a tribute to love in its romantic, familial and platonic forms. Its gemstone inspiration draws on legends of rubies holding an enduring inner flame, translating that imagery of vitality and lasting affection into a richly sweet composition.

Extra info

Ruby’s dessert theme extends beyond whipped cream and brown sugar: its official notes also include ice cream, almond and coconut, followed by vanilla and tonka bean in the base.