South is one of the formulas in the Mendittorosa’s North-South duo. The duality is a hint at the contrasting nature of the formulas (the interplay of hot\cool and light\dark notes). Also South is a reference to the south of Europe. There’s a hint to the particular location in a set of coordinates hidden at the back of the metal tag that comes with the bottle. Finally, South is a reference to good childhood memories, it’s a fantasy rather than a real location. It smells of warm, freshly-baked bread, white linen sheets dried in the sun, the pure scent of Marseille soap and you can dream up your own set of feel-good associations.
The contrast comes from the dark and dry theme of warm bread crust, sharp freshness of linen and tender citruses and flowers as wells as the sentimental flowing softness of sandalwood.