The scent of rice,
fills my empty stomach,
the bright sun
- Kobayashi Issa
稲の香の
すき腹に入む
日影哉
- 小林一茶
Sticky rice and earthy-sweet red bean paste combine in an aroma profile reminiscent of popcorn. An understated strawberry permeates this comforting gourmand, enriched by vanilla and a touch of brown sugar.
All about this fragrance
Vibe check
This is the kind of scent that sits close and feels intimate, like a quiet afternoon snack shared indoors while the light is still warm outside. It projects a soft, edible aura rather than a loud dessert effect, making it especially appealing when you want something comforting, personal and a little unexpected.
How to wear
Best in mild to cool weather, Strawberry Mochi wears well when applied with a light hand so the rice and strawberry stay airy rather than dense. One to three sprays are enough to keep the gourmand texture soft on skin, where the vanilla and brown sugar round out the composition without overwhelming it.
Who it’s for
For wearers who like gourmands with texture and restraint: rice, soft fruit, gentle sweetness and a slightly savory twist. It will appeal to those who enjoy edible scents that feel nuanced, modern and more comforting than decadent.
Release year
2024
The nose
Anh Ngo is the nose behind Strawberry Mochi for d'Annam, shaping it as a polished gourmand with a clear sense of texture and restraint. The composition leans into the tactile side of fragrance: pillowy rice, red bean paste, a delicate strawberry thread and a dry sweetness that never turns syrupy. In this fragrance, Ngo works in a style that favors clarity over excess, letting a few well-chosen notes suggest a full edible impression. The result is a scent that feels both culturally specific and broadly wearable, with the kind of balance often associated with contemporary niche perfumery.
d'Annam’s story
d'Annam is a Vietnamese fine fragrance house built around Asian cultural references, with an emphasis on thoughtful, niche compositions that translate memory, food and landscape into perfume. Its debut direction shows a taste for poetic storytelling and distinctive gourmands rather than conventional crowd-pleasing formulas.
Strawberry Mochi | いちご大福’s concept
Strawberry Mochi was created for d'Annam's debut Chapter 1: Enchanting Vietnam and draws on Kobayashi Issa's haiku about rice, hunger and bright sunlight. The fragrance links that image of sunlit rice fields to the Japanese dessert it is named for, folding Vietnamese and Japanese references into one nostalgic gourmand.
Extra info
The name combines the Japanese dessert mochi with strawberry, while the fragrance itself plays on the idea of glutinous rice and red bean paste. Its haiku-inspired opening line is one of the most distinctive storytelling touches in d'Annam's debut collection.
The scent of rice,
fills my empty stomach,
the bright sun
- Kobayashi Issa
稲の香の
すき腹に入む
日影哉
- 小林一茶
Sticky rice and earthy-sweet red bean paste combine in an aroma profile reminiscent of popcorn. An understated strawberry permeates this comforting gourmand, enriched by vanilla and a touch of brown sugar.
All about this fragrance
Vibe check
This is the kind of scent that sits close and feels intimate, like a quiet afternoon snack shared indoors while the light is still warm outside. It projects a soft, edible aura rather than a loud dessert effect, making it especially appealing when you want something comforting, personal and a little unexpected.
How to wear
Best in mild to cool weather, Strawberry Mochi wears well when applied with a light hand so the rice and strawberry stay airy rather than dense. One to three sprays are enough to keep the gourmand texture soft on skin, where the vanilla and brown sugar round out the composition without overwhelming it.
Who it’s for
For wearers who like gourmands with texture and restraint: rice, soft fruit, gentle sweetness and a slightly savory twist. It will appeal to those who enjoy edible scents that feel nuanced, modern and more comforting than decadent.
Release year
2024
The nose
Anh Ngo is the nose behind Strawberry Mochi for d'Annam, shaping it as a polished gourmand with a clear sense of texture and restraint. The composition leans into the tactile side of fragrance: pillowy rice, red bean paste, a delicate strawberry thread and a dry sweetness that never turns syrupy. In this fragrance, Ngo works in a style that favors clarity over excess, letting a few well-chosen notes suggest a full edible impression. The result is a scent that feels both culturally specific and broadly wearable, with the kind of balance often associated with contemporary niche perfumery.
d'Annam’s story
d'Annam is a Vietnamese fine fragrance house built around Asian cultural references, with an emphasis on thoughtful, niche compositions that translate memory, food and landscape into perfume. Its debut direction shows a taste for poetic storytelling and distinctive gourmands rather than conventional crowd-pleasing formulas.
Strawberry Mochi | いちご大福’s concept
Strawberry Mochi was created for d'Annam's debut Chapter 1: Enchanting Vietnam and draws on Kobayashi Issa's haiku about rice, hunger and bright sunlight. The fragrance links that image of sunlit rice fields to the Japanese dessert it is named for, folding Vietnamese and Japanese references into one nostalgic gourmand.
Extra info
The name combines the Japanese dessert mochi with strawberry, while the fragrance itself plays on the idea of glutinous rice and red bean paste. Its haiku-inspired opening line is one of the most distinctive storytelling touches in d'Annam's debut collection.