Via dell’Incenso

Cold incense
Woody
Notescedarwoodelemifrankincensegaiac / guaiac woodincenselemonpine
Tags #clean
Style unisex
Via dell’Incenso - Farmacia SS. Annunziata dal 1561 - Bloom Perfumery

The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.

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All about this fragrance

Vibe check

This is a fragrance for close, attentive spaces where its resinous coolness can unfold without shouting. It suits a composed presence, the kind that reads as deliberate and slightly enigmatic, with incense drifting over clean wood rather than heavy smoke.

How to wear

Best in cool to mild weather, where the incense and pine stay crisp and the cashmeran can smooth the edges. One to three sprays is enough for an extrait; it wears with moderate, refined diffusion and settles into a soft woody-resinous trail on skin.

Who it’s for

For wearers who like incense with clarity rather than darkness: woody, resinous scents that feel clean, polished and slightly mineral. It will appeal to those who enjoy citrus lift, pine freshness and a smooth, modern drydown.

The nose

Luca Maffei. Known for contemporary compositions that balance clarity with texture, he often works with contrasting materials to create fragrances that feel polished yet expressive. In Via dell’Incenso, he shapes incense into a cold, luminous woody accord softened by cashmeran.

Farmacia SS. Annunziata dal 1561’s story

Farmacia SS. Annunziata dal 1561 draws on Florentine heritage, moving from pharmacy to perfumery while keeping an artisanal, historically rooted approach. Its fragrances often translate old-world materials and stories into polished contemporary compositions.

Via dell’Incenso’s concept

Via dell’Incenso is inspired by the ancient incense trade route linking South Arabia and the Horn of Africa with the Mediterranean. The fragrance turns that journey into scent, pairing brisk citrus and pine with incense, woods and a soft cashmeran veil for a modern, wearable interpretation of an old route.

Extra info

The name refers to the historic incense route, Via dell’Incenso, evoked here through citrus, resin and wood. It is presented as an artisanal Florentine fragrance and is available in a 100 ml spray format.

All about this fragrance

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Notescedarwoodelemifrankincensegaiac / guaiac woodincenselemonpine
Tags #clean
Style unisex

The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.

Close

All about this fragrance

Vibe check

This is a fragrance for close, attentive spaces where its resinous coolness can unfold without shouting. It suits a composed presence, the kind that reads as deliberate and slightly enigmatic, with incense drifting over clean wood rather than heavy smoke.

How to wear

Best in cool to mild weather, where the incense and pine stay crisp and the cashmeran can smooth the edges. One to three sprays is enough for an extrait; it wears with moderate, refined diffusion and settles into a soft woody-resinous trail on skin.

Who it’s for

For wearers who like incense with clarity rather than darkness: woody, resinous scents that feel clean, polished and slightly mineral. It will appeal to those who enjoy citrus lift, pine freshness and a smooth, modern drydown.

The nose

Luca Maffei. Known for contemporary compositions that balance clarity with texture, he often works with contrasting materials to create fragrances that feel polished yet expressive. In Via dell’Incenso, he shapes incense into a cold, luminous woody accord softened by cashmeran.

Farmacia SS. Annunziata dal 1561’s story

Farmacia SS. Annunziata dal 1561 draws on Florentine heritage, moving from pharmacy to perfumery while keeping an artisanal, historically rooted approach. Its fragrances often translate old-world materials and stories into polished contemporary compositions.

Via dell’Incenso’s concept

Via dell’Incenso is inspired by the ancient incense trade route linking South Arabia and the Horn of Africa with the Mediterranean. The fragrance turns that journey into scent, pairing brisk citrus and pine with incense, woods and a soft cashmeran veil for a modern, wearable interpretation of an old route.

Extra info

The name refers to the historic incense route, Via dell’Incenso, evoked here through citrus, resin and wood. It is presented as an artisanal Florentine fragrance and is available in a 100 ml spray format.

All about this fragrance

Close

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