The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.
All about this fragrance
Vibe check
For a quiet stretch of afternoon when conversation gives way to concentration. Brisk pine and cool incense suggest an open window beside a wood-burning stove, while the cushioned woody warmth keeps the mood intimate rather than austere.
How to wear
Try it in mild to cool weather, when the contrast between chilly resins and velvety woods has room to unfold. Start with one or two sprays on skin, beneath clothing for a more contained impression. In warmer conditions, use a lighter application to keep the resinous, woody character from feeling too dense.
Who it’s for
For those drawn to incense with a crisp, coniferous edge rather than overt sweetness. It suits a taste for restrained woody fragrances, smoky textures and soft warmth that cushions the composition without obscuring its resinous character.
Release year
2021
Farmacia SS. Annunziata dal 1561’s story
Farmacia SS. Annunziata dal 1561 carries Florence’s apothecary heritage into contemporary perfumery. Its philosophy joins traditional craftsmanship with laboratory research, preserving a sense of place while renewing the materials, techniques and presentation of the historic house.
Via dell’Incenso’s concept
Via dell’Incenso takes its name from the ancient trade routes that carried incense, spices and precious goods from southern Arabia and the Horn of Africa to the Mediterranean. Its composition interprets that journey through cool incense, citrus-bright resin and charred woods, softened by Cashmeran rather than rendered as a dense cloud of smoke.
Extra info
Via dell’Incenso means “Incense Route.” Despite its prominence in the perfume’s character, incense appears in the official base-note listing alongside guaiac wood and pine, while Cashmeran sits in the heart.
The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.
All about this fragrance
Vibe check
For a quiet stretch of afternoon when conversation gives way to concentration. Brisk pine and cool incense suggest an open window beside a wood-burning stove, while the cushioned woody warmth keeps the mood intimate rather than austere.
How to wear
Try it in mild to cool weather, when the contrast between chilly resins and velvety woods has room to unfold. Start with one or two sprays on skin, beneath clothing for a more contained impression. In warmer conditions, use a lighter application to keep the resinous, woody character from feeling too dense.
Who it’s for
For those drawn to incense with a crisp, coniferous edge rather than overt sweetness. It suits a taste for restrained woody fragrances, smoky textures and soft warmth that cushions the composition without obscuring its resinous character.
Release year
2021
Farmacia SS. Annunziata dal 1561’s story
Farmacia SS. Annunziata dal 1561 carries Florence’s apothecary heritage into contemporary perfumery. Its philosophy joins traditional craftsmanship with laboratory research, preserving a sense of place while renewing the materials, techniques and presentation of the historic house.
Via dell’Incenso’s concept
Via dell’Incenso takes its name from the ancient trade routes that carried incense, spices and precious goods from southern Arabia and the Horn of Africa to the Mediterranean. Its composition interprets that journey through cool incense, citrus-bright resin and charred woods, softened by Cashmeran rather than rendered as a dense cloud of smoke.
Extra info
Via dell’Incenso means “Incense Route.” Despite its prominence in the perfume’s character, incense appears in the official base-note listing alongside guaiac wood and pine, while Cashmeran sits in the heart.

