A tribute to Vietnam's cultural symbol of livelihood — the white jasmine rice. Found at nearly every Vietnamese meal, the humble bowl of rice has nurtured generations. This eau de parfum presents a subtly sweet aroma, harmonizing gentle softness with the rice nuttiness. Pandan, with its vanilla and hazelnut profile, brings out a snuggly facet of powdery/clean orris. White musk and tonka beans make everything huggable.
All about this fragrance
Vibe check
This is the scent of being close to someone in a quiet room: warm skin, soft fabric, a bowl of rice still steaming nearby. It suits low-key settings where subtlety matters more than projection, and it reads as comforting, polished and gently personal rather than decorative.
How to wear
Best in mild to cool weather, where its rice, musk and orris accord can stay soft and readable without disappearing. Apply lightly, with one to three sprays, to keep the scent close to the skin; it wears as a clean, creamy haze with a gentle woody drydown rather than a broad trail.
Who it’s for
For wearers who like understated, skin-close fragrances with a clean gourmand edge, powdery texture and a quiet woody base. It will appeal to those drawn to rice notes, soft musks, orris and minimal compositions that feel comforting rather than sugary.
Release year
2023
The nose
Anh Ngo is the perfumer behind White Rice, working with IFF on d'Annam’s debut collection. The composition reflects a restrained, modern style: close to the skin, textural rather than loud, and built from a few carefully balanced materials that let rice, orris and woods read as a soft, edible-clean accord. Her work here shows the kind of precision often associated with contemporary fine-fragrance perfumery: using pandan, musk and tonka not to turn the scent into a dessert, but to give the rice note warmth, creaminess and a polished finish. The result is minimalist, but not thin; it has structure without losing its quiet, intimate character.
Collaborators
d'Annam’s creative team shaped White Rice as part of the Chapter 1: Enchanting Vietnam concept, framing it as an olfactory tribute to Vietnamese heritage and everyday ritual. IFF supported the formula development, helping translate the idea of steamed jasmine rice into a polished eau de parfum with soft woods, musk and tonka for structure.
d'Annam’s story
d'Annam is a Vietnamese fine-fragrance house built around cultural storytelling, artisanal making and a calm, sensory approach to perfumery. Its scents are presented as small-batch, handcrafted narratives rooted in Vietnam, with an emphasis on local inspiration, recycled packaging and a contemporary, ingredient-led style.
White Rice’s concept
White Rice was created for d'Annam’s debut collection, Chapter 1: Enchanting Vietnam, launched in 2023. The fragrance takes white jasmine rice, a daily symbol of livelihood and nourishment in Vietnam, and turns it into a soft, intimate perfume built around the memory of steamed rice, pandan sweetness and powdery orris.
Extra info
White Rice is part of d'Annam’s debut collection, Chapter 1: Enchanting Vietnam. The bottle is presented with recyclable, unbranded paper packaging, and the fragrance has become one of the house’s most talked-about scents for its unusual rice accord.
A tribute to Vietnam's cultural symbol of livelihood — the white jasmine rice. Found at nearly every Vietnamese meal, the humble bowl of rice has nurtured generations. This eau de parfum presents a subtly sweet aroma, harmonizing gentle softness with the rice nuttiness. Pandan, with its vanilla and hazelnut profile, brings out a snuggly facet of powdery/clean orris. White musk and tonka beans make everything huggable.
All about this fragrance
Vibe check
This is the scent of being close to someone in a quiet room: warm skin, soft fabric, a bowl of rice still steaming nearby. It suits low-key settings where subtlety matters more than projection, and it reads as comforting, polished and gently personal rather than decorative.
How to wear
Best in mild to cool weather, where its rice, musk and orris accord can stay soft and readable without disappearing. Apply lightly, with one to three sprays, to keep the scent close to the skin; it wears as a clean, creamy haze with a gentle woody drydown rather than a broad trail.
Who it’s for
For wearers who like understated, skin-close fragrances with a clean gourmand edge, powdery texture and a quiet woody base. It will appeal to those drawn to rice notes, soft musks, orris and minimal compositions that feel comforting rather than sugary.
Release year
2023
The nose
Anh Ngo is the perfumer behind White Rice, working with IFF on d'Annam’s debut collection. The composition reflects a restrained, modern style: close to the skin, textural rather than loud, and built from a few carefully balanced materials that let rice, orris and woods read as a soft, edible-clean accord. Her work here shows the kind of precision often associated with contemporary fine-fragrance perfumery: using pandan, musk and tonka not to turn the scent into a dessert, but to give the rice note warmth, creaminess and a polished finish. The result is minimalist, but not thin; it has structure without losing its quiet, intimate character.
Collaborators
d'Annam’s creative team shaped White Rice as part of the Chapter 1: Enchanting Vietnam concept, framing it as an olfactory tribute to Vietnamese heritage and everyday ritual. IFF supported the formula development, helping translate the idea of steamed jasmine rice into a polished eau de parfum with soft woods, musk and tonka for structure.
d'Annam’s story
d'Annam is a Vietnamese fine-fragrance house built around cultural storytelling, artisanal making and a calm, sensory approach to perfumery. Its scents are presented as small-batch, handcrafted narratives rooted in Vietnam, with an emphasis on local inspiration, recycled packaging and a contemporary, ingredient-led style.
White Rice’s concept
White Rice was created for d'Annam’s debut collection, Chapter 1: Enchanting Vietnam, launched in 2023. The fragrance takes white jasmine rice, a daily symbol of livelihood and nourishment in Vietnam, and turns it into a soft, intimate perfume built around the memory of steamed rice, pandan sweetness and powdery orris.
Extra info
White Rice is part of d'Annam’s debut collection, Chapter 1: Enchanting Vietnam. The bottle is presented with recyclable, unbranded paper packaging, and the fragrance has become one of the house’s most talked-about scents for its unusual rice accord.