White Rose
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Devoted wearers of the fragrance have included Florence Nightingale, and Lord Admiral Nelson is reported to have bought Floris White Rose for his mistress, Lady Hamilton.
White Rose is a classic take on a classic theme. This perfume is quite stately in its introvert elegance. Carnations meet a bouquet of other flowers and in the powdery mist of orris it's not quite possible to tell the fresh roses from spicy carnations.
All about this fragrance
Vibe check
This is a fragrance for close quarters and composed presence: a polished room, a measured conversation, a person who prefers poise to projection. Its powdery floral softness reads as dignified rather than decorative, with a calm, almost private elegance.
How to wear
Best in mild to cool weather, where its rose, carnation and iris can unfold without feeling heavy. Apply lightly to pulse points or clothing for a soft, powdery trail; more sprays will bring out the floral heart, but the scent stays most graceful when worn with restraint.
Who it’s for
For lovers of classic floral perfumes with a powdery finish, especially those drawn to rose tempered by iris, carnation and musk. It suits a taste for traditional, understated elegance rather than bright modern florals.
Release year
early 1800s
The nose
Mr John Floris
Floris’s story
Floris is one of London’s oldest fragrance houses, known for refined, quietly distinctive compositions that balance heritage with restraint. Family-owned for generations, it has built its identity on craftsmanship, continuity and a distinctly British sense of elegance.
White Rose’s concept
White Rose was created at Floris’s Jermyn Street shop in the early 1800s and has remained one of the house’s signature scents. Its story is closely tied to Floris’s heritage, with the fragrance presented as a classic floral built around rose, carnation and iris, and long associated with admired historical wearers.
Extra info
White Rose is one of Floris’s historic fragrances and is said to have been a favourite of Florence Nightingale. The scent has also been linked in tradition to Lord Admiral Nelson and Lady Hamilton, and Floris has used it in charitable commemorations tied to Nightingale’s legacy.
Celebrity connection
Florence Nightingale is the best-documented historical wearer of White Rose, with Floris noting that bottles were shipped to her during the Crimean War. Queen Elizabeth II is also reported to have worn White Rose Eau de Toilette on her wedding day in 1947 and later in life.
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Devoted wearers of the fragrance have included Florence Nightingale, and Lord Admiral Nelson is reported to have bought Floris White Rose for his mistress, Lady Hamilton.
White Rose is a classic take on a classic theme. This perfume is quite stately in its introvert elegance. Carnations meet a bouquet of other flowers and in the powdery mist of orris it's not quite possible to tell the fresh roses from spicy carnations.
All about this fragrance
Vibe check
This is a fragrance for close quarters and composed presence: a polished room, a measured conversation, a person who prefers poise to projection. Its powdery floral softness reads as dignified rather than decorative, with a calm, almost private elegance.
How to wear
Best in mild to cool weather, where its rose, carnation and iris can unfold without feeling heavy. Apply lightly to pulse points or clothing for a soft, powdery trail; more sprays will bring out the floral heart, but the scent stays most graceful when worn with restraint.
Who it’s for
For lovers of classic floral perfumes with a powdery finish, especially those drawn to rose tempered by iris, carnation and musk. It suits a taste for traditional, understated elegance rather than bright modern florals.
Release year
early 1800s
The nose
Mr John Floris
Floris’s story
Floris is one of London’s oldest fragrance houses, known for refined, quietly distinctive compositions that balance heritage with restraint. Family-owned for generations, it has built its identity on craftsmanship, continuity and a distinctly British sense of elegance.
White Rose’s concept
White Rose was created at Floris’s Jermyn Street shop in the early 1800s and has remained one of the house’s signature scents. Its story is closely tied to Floris’s heritage, with the fragrance presented as a classic floral built around rose, carnation and iris, and long associated with admired historical wearers.
Extra info
White Rose is one of Floris’s historic fragrances and is said to have been a favourite of Florence Nightingale. The scent has also been linked in tradition to Lord Admiral Nelson and Lady Hamilton, and Floris has used it in charitable commemorations tied to Nightingale’s legacy.
Celebrity connection
Florence Nightingale is the best-documented historical wearer of White Rose, with Floris noting that bottles were shipped to her during the Crimean War. Queen Elizabeth II is also reported to have worn White Rose Eau de Toilette on her wedding day in 1947 and later in life.