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Delulu is a soft-focus dream sequence in oversaturated colours, swirling across a soundtrack of shoegaze and nineties/noughties indie.This particular sequence follows childhood into adolescence: a favourite toy, a pack of crayons, a melted sweet in your jeans pocket, a bite of berry pie, a long sunny day doing nothing. There’s fizzy cedrat and the salty-fresh friction of tart rhubarb against rooty vetiver. Like all dreams, things get weird: a niff of rosy plastic and smoky incense. Yesterday is a place you can never visit again, but it’s still an escape from tomorrow. That’s Delulu.

Delulu bottle caps are hand made from memories, specifically a nostalgic jumble of plastic beach toys captured in epoxy resin.

Master perfumer
David Chieze

Perfumer: Jean-Claude Ellena

«There are places whose scents are stored in memory much longer than landscapes. When the red spider lily, the white lily ginger and the frangipane bloom, encircling the streets, and the lotus opens onto the smallest mirrors of water, the landscapes become fragrance in turn. Among the flowers of Bali, the inhabitants have made the Frangipane, the emblem of their island to offer to the gods of the Hindu pantheon. Centered to ceremonies, dances, offerings where smells and colors mix until they become one, it seemed to me then that the scent of those flowers told the beauty and diversity of the island.»

Perfumer: Chris Maurice

Sensual, refined and compelling this fruity rose opens with crisp, succulent green apple blended with spicy pink pepper and lush blackcurrant. A honeyed bouquet of jasmine and tuberose enriches the delectable pink rose for a sophisticated effect. The tenacious golden base of amber, musk and vanilla indulges the floral fruits for a bold and amplified diffusion. 

Almaz, the Arabic word for diamonds, are renowned not only for their beauty, but also for their timelessness as they withstand millions of years of immense pressure in their formation. This EdP references the indestructible nature of diamonds with a powerful blackcurrant-led bouquet. Juiciness is enhanced with raspberry, while powdery heliotrope and musk add padding to the cushiony feel. The ambered base, redolent with vanilla and brown sugar, offsets blackcurrant’s tartness.
 
The jewelled bottle incorporates a poem composed by Elen Jeres Ayoub, portrayed in Eastern Kufic calligraphy. The words have been meticulously placed so that the vertical lines create eight zones on the bottle, representing the lunar phases in each lunar calendar month to represent the passage of time.

The seasons and their times
And pressures and their effects,
Bear Diamonds as their fruit.
-Elen Jeres Ayoub

Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur.

But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver,violet, musk, jasmine and cloves.

Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture.

A milky green fig oozing sweet musk.

PERFUMER
FLORIAN GALLO

Sun soaked dayz and disco nights, this scent captures the character of Ibiza with white florals and aromatic star anise. Chic, cool, joyful!

Divine Lotus is inspired by the sacred flower that rises untouched above murky waters. The lotus stands bright and serene on the surface, yet its roots remain deep in damp, muddy earth. Divine Lotus opens with white and pink lotus, radiant, watery florals that reflect purity and clarity. As the scent evolves, the hidden world beneath the waterline begins to surface — earthy, animalic and softly damp nuances echo the lotus root’s stamina and strength below. 

Orkney, an archipelago located to the north of Scotland, plays host to the inspiration for this fragrance. According to ancient Orkney myth, shapeshifting creatures – selkies – inhabit the bodies of seals who, coming out of the water, shed their skin to walk among humans. Often in these legends the selkie’s skin is found and hidden by local men, and they are forced to marry their human captor.

But in our version of this tale, the selkie takes control. Furious that he has tanned her precious skin, the selkie poisons her captor, reclaiming the leather and returning finally to the tumbling sea.

Sirenide Eau de Parfum is a suitably formidable fragrance: powerful and haunting, with triplicate aspects of ‘skins’ developing on your own. PVC melds with pinseal and an unnerving bitter almond note; water flowers blossom and die, returning to the water.

In India, flowers are sacred symbols and an essential part of daily life. “Malli Nadu” means “land of jasmine”, inspired by the paradise of perfume ingredients found in India. There’s jasmine sambac, cultivated in India since antiquity, with its radiant fruity/green sheen and animalic undertone. There’s tuberose, an opulent, powerful floral, along with davana, an aromatic plant unique to India with a profile that vibrates between apricot and herbaceous. Palmerosa oil supplies a geranium-like lift, while Indian vetiver and sandalwood deepens and softens the composition. Perfumer Ilias Ermenidis sought to translate the romance of India into this luminous scent, which he calls “a fragrance for lovers”