The name is a reference to the French writer, George Sand (1804 -1876).
The lady (George was a pseudonym) was fascinated with ‘metaphysics of appearances’ and endeavored to challenge gender conventions. George sported men's clothing in public as well as smoked tobacco (a scandal at the time to do so for a woman) and dared to write and express herself in domains usually reserved for men.
The fragrance reflects the life of that no ordinary woman, it’s a strong fancy mix of ‘manly’ neroli, Moroccan tobacco absolute, coffee and strong resinous drydown.
Or if one were to give the choice of notes a poetic meaning: imagine the leaf tobacco of the notorious George’s cigar, and burnt coffee she drinks the night while writing.