Haze

by Akro
Spearmint patchouli
Aromatic
Green
Woody
Notesclary sageeucalyptusmintspearmint
Style unisex
Haze - Akro - Bloom Perfumery
Haze - Akro - Bloom Perfumery

An addictive chill fragrance — a fresh but physical interpretation of weed that’s more about the feeling than the actual smell. The fragrant, herbal aroma of cannabis has become one of the defining smells of the modern world. Haze classes up Class B drugs in a green but smoky scent that encourages you to chill, even when you’re stone cold sober.

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All about this fragrance

Vibe check

Haze suits the moment you step away from a crowded street gathering, music still audible behind you. Its cool herbs and smoky green character suggest an unhurried presence: sociable, slightly irreverent, and comfortable at close quarters.

How to wear

Try Haze in mild spring weather or on a cooler summer evening, when its mint and eucalyptus character can feel refreshing against the smoky backdrop. Start with one or two sprays on skin; add more only after assessing the effect. A restrained application keeps the herbal contrast close rather than letting it dominate.

Who it’s for

For those drawn to aromatic greens, cooling herbs and smoky textures rather than sweetness or polished florals. Haze offers a cannabis-inspired idea through a wearable herbal accord, appealing to tastes that lean unconventional without seeking a literal smoke scent.

Release year

2018

The nose

Olivier Cresp is known for translating familiar sensations into distinctive perfumes, from the gourmand richness of Mugler Angel to the bright clarity of Dolce & Gabbana Light Blue. His work balances immediately recognizable ideas with carefully constructed accords. For Haze, he reconstructed a cannabis impression using wormwood, clary sage, mint and eucalyptus bud, making an unconventional inspiration wearable.

Collaborators

Akro co-founder Anaïs Cresp helped shape Haze’s creative premise. The smell of cannabis encountered on London streets suggested the daring, pleasure-led direction she developed with Olivier Cresp, with Notting Hill Carnival providing a vivid reference for its atmosphere.

Akro’s story

Akro joins Olivier Cresp’s Grasse perfumery heritage with London’s restless energy, turning everyday cravings into olfactory subjects. Coffee, smoke and other familiar pleasures become fragrances built around emotional recognition rather than conventional ideas of refinement. Its name echoes the French word accro: hooked.

Haze’s concept

Haze began with Anaïs Cresp noticing the distinctive smell of cannabis while walking through London with her partner, Jack Miskelly. She connected its slightly transgressive appeal with the crowds, music and smoky air of Notting Hill Carnival. The idea helped spark Akro itself, and Haze joined the house’s original six-fragrance launch collection.

Extra info

Anaïs Cresp described Haze as Akro’s first perfume creatively, although it launched alongside five others rather than as an earlier standalone release. Its cannabis impression is a reconstructed accord; cannabis is not listed among the current official notes.

All about this fragrance

Close

Featured in edits and sample packs Wear-To-Scare

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Notesclary sageeucalyptusmintspearmint
Style unisex

An addictive chill fragrance — a fresh but physical interpretation of weed that’s more about the feeling than the actual smell. The fragrant, herbal aroma of cannabis has become one of the defining smells of the modern world. Haze classes up Class B drugs in a green but smoky scent that encourages you to chill, even when you’re stone cold sober.

Close

All about this fragrance

Vibe check

Haze suits the moment you step away from a crowded street gathering, music still audible behind you. Its cool herbs and smoky green character suggest an unhurried presence: sociable, slightly irreverent, and comfortable at close quarters.

How to wear

Try Haze in mild spring weather or on a cooler summer evening, when its mint and eucalyptus character can feel refreshing against the smoky backdrop. Start with one or two sprays on skin; add more only after assessing the effect. A restrained application keeps the herbal contrast close rather than letting it dominate.

Who it’s for

For those drawn to aromatic greens, cooling herbs and smoky textures rather than sweetness or polished florals. Haze offers a cannabis-inspired idea through a wearable herbal accord, appealing to tastes that lean unconventional without seeking a literal smoke scent.

Release year

2018

The nose

Olivier Cresp is known for translating familiar sensations into distinctive perfumes, from the gourmand richness of Mugler Angel to the bright clarity of Dolce & Gabbana Light Blue. His work balances immediately recognizable ideas with carefully constructed accords. For Haze, he reconstructed a cannabis impression using wormwood, clary sage, mint and eucalyptus bud, making an unconventional inspiration wearable.

Collaborators

Akro co-founder Anaïs Cresp helped shape Haze’s creative premise. The smell of cannabis encountered on London streets suggested the daring, pleasure-led direction she developed with Olivier Cresp, with Notting Hill Carnival providing a vivid reference for its atmosphere.

Akro’s story

Akro joins Olivier Cresp’s Grasse perfumery heritage with London’s restless energy, turning everyday cravings into olfactory subjects. Coffee, smoke and other familiar pleasures become fragrances built around emotional recognition rather than conventional ideas of refinement. Its name echoes the French word accro: hooked.

Haze’s concept

Haze began with Anaïs Cresp noticing the distinctive smell of cannabis while walking through London with her partner, Jack Miskelly. She connected its slightly transgressive appeal with the crowds, music and smoky air of Notting Hill Carnival. The idea helped spark Akro itself, and Haze joined the house’s original six-fragrance launch collection.

Extra info

Anaïs Cresp described Haze as Akro’s first perfume creatively, although it launched alongside five others rather than as an earlier standalone release. Its cannabis impression is a reconstructed accord; cannabis is not listed among the current official notes.

All about this fragrance

Close

Featured in edits and sample packs Wear-To-Scare