Farmacia SS Annunziata 1561 is a historic Florentine institution, founded in 1561 and located in the heart of this cultural world capital. The house draws on their heritage of Renaissance apothecary formulas to inform their approach to contemporary fragrance. “SS Annunziata” refers to the Basilica of the Most Holy Annunciation in Florence, just a few steps away from the original apothecary. (“SS” is short for “Santissima”, Latin for “most holy”.) Tradition reinterpreted for modern noses.