A delicious obsession concocted from cherries soaked in liqueur, black tea extract, liquorice, rose and musc.
All about this fragrance
Vibe check
This is a scent for close distance and charged conversation, when sweetness needs a darker frame. It suits an intimate setting where the air is warm and the mood is slightly mischievous, with the tea and musk keeping the cherry from turning too bright.
How to wear
Best in cooler weather or in the evening, when its sweet-fruity facets can bloom without becoming heavy. A moderate spray is enough; the cherry and rose open clearly, then the tea, liquorice and musky woods settle into a soft, lingering trail that stays close to the skin.
Who it’s for
For wearers who like gourmand florals with a twist: sweet but not simple, romantic but edged with tea, musk and a faint woody dryness. It will appeal to people drawn to textured, modern niche perfumes with a sensual, slightly playful character.
Release year
2020
The nose
Pierre Guillaume is the founder and nose behind the fragrance, and his style is rooted in independent, concept-driven perfumery. Trained with a chemist’s eye and known for building scents with unusual contrasts, he often favors compositions that feel vivid, textured and a little off-centre rather than strictly classical. For Mad About You, that approach shows in the way fruity sweetness, tea, floral softness and a darker musky-woody trail are made to coexist. It reflects his broader interest in fragrances that behave like small narratives, with tension, humor and a polished but personal signature.
Collaborators
Pierre Guillaume shaped the fragrance as both creator and house founder, bringing the concept, formula and final direction together. The Black Collection framework also reflects his broader creative vision for non-linear, concept-led compositions, but no other individual collaborator is clearly documented for this perfume.
Pierre Guillaume Black Collection’s story
Pierre Guillaume Paris is an independent French house built around inventive, concept-driven perfumery rather than familiar genre formulas. Its Black Collection presents fragrances as “olfactory photographs,” favoring layered contrasts, textured materials and a distinctive, artistic point of view.
Mad About You’s concept
Mad About You was created in 2017 for the art exhibition The Kiss at Gallery Christiane Valley, then released commercially in 2020. The fragrance plays with neo-romantic contrasts: cherry and liquorice sweetness, tea depth and floral softness gradually settle into a darker, more powdery trail, echoing the house’s interest in modern, emotionally charged compositions.
Extra info
Mad About You belongs to Pierre Guillaume’s Black Collection, the house line known for its shadow-black presentation and concept-led compositions. The fragrance was first created for an art exhibition before entering regular sale, and it remains in production.
A delicious obsession concocted from cherries soaked in liqueur, black tea extract, liquorice, rose and musc.
All about this fragrance
Vibe check
This is a scent for close distance and charged conversation, when sweetness needs a darker frame. It suits an intimate setting where the air is warm and the mood is slightly mischievous, with the tea and musk keeping the cherry from turning too bright.
How to wear
Best in cooler weather or in the evening, when its sweet-fruity facets can bloom without becoming heavy. A moderate spray is enough; the cherry and rose open clearly, then the tea, liquorice and musky woods settle into a soft, lingering trail that stays close to the skin.
Who it’s for
For wearers who like gourmand florals with a twist: sweet but not simple, romantic but edged with tea, musk and a faint woody dryness. It will appeal to people drawn to textured, modern niche perfumes with a sensual, slightly playful character.
Release year
2020
The nose
Pierre Guillaume is the founder and nose behind the fragrance, and his style is rooted in independent, concept-driven perfumery. Trained with a chemist’s eye and known for building scents with unusual contrasts, he often favors compositions that feel vivid, textured and a little off-centre rather than strictly classical. For Mad About You, that approach shows in the way fruity sweetness, tea, floral softness and a darker musky-woody trail are made to coexist. It reflects his broader interest in fragrances that behave like small narratives, with tension, humor and a polished but personal signature.
Collaborators
Pierre Guillaume shaped the fragrance as both creator and house founder, bringing the concept, formula and final direction together. The Black Collection framework also reflects his broader creative vision for non-linear, concept-led compositions, but no other individual collaborator is clearly documented for this perfume.
Pierre Guillaume Black Collection’s story
Pierre Guillaume Paris is an independent French house built around inventive, concept-driven perfumery rather than familiar genre formulas. Its Black Collection presents fragrances as “olfactory photographs,” favoring layered contrasts, textured materials and a distinctive, artistic point of view.
Mad About You’s concept
Mad About You was created in 2017 for the art exhibition The Kiss at Gallery Christiane Valley, then released commercially in 2020. The fragrance plays with neo-romantic contrasts: cherry and liquorice sweetness, tea depth and floral softness gradually settle into a darker, more powdery trail, echoing the house’s interest in modern, emotionally charged compositions.
Extra info
Mad About You belongs to Pierre Guillaume’s Black Collection, the house line known for its shadow-black presentation and concept-led compositions. The fragrance was first created for an art exhibition before entering regular sale, and it remains in production.

