Vi et Armis
Formerly known as East India the perfume is back with the new name: Vi et Armis (Latin for 'by force and arms', the motto of the East India company)
The olfactory references in the perfume are exploring Britain’s complex relationship with other nations and its dominance of international sea trade across the centuries, this heady, narcotic scent challenges as much as it beguiles.
Using imported and exported goods of the British East India Company as its key notes, this addictive fragrance recalls the words of George Bernard Shaw: “Emotional excitement reaches men through Tea, Tobacco, Opium, Whisky and religion”
Paradoxical and challenging, we imagine the roots of our island nation steeped in contradictions.