Brilliant White Musks
The selection is dedicated to white musks - the abstract, voluminous and pleasantly fresh agents which smell gorgeous on their own and make any formula and material brighter, more spacious and diffusive.
White (polycyclic synthetic) musks are probably the frontier of the aromachemical industry: these molecules were created by people in lab coats at the end of the 20th century, rather than by nature. So when we smell these materials the aroma doesn’t remind us of any fruit, spice, food, plants, etc. The closest we get to smelling white musks on their own is either when we take the laundry out of the washing machine or as part of a perfume formula.
White engineered musks are super stable strong molecules which smell clean and that makes them perfect for use in detergents. The abstract character of white musks is also very useful for providing stable but discreet support as a base note in a perfume formula.
The edit below features blends in which white musks are the main theme as well as perfumes where musks are used to lift other materials and endow them with a sparkle as well as an ability to float and whirl.