About Bloom

What is niche perfumery?

In two words niche perfumery is quality+creativity.

A niche perfume house is usually a result of the joint effort of a creative director (who often happens to be the owner) who provides the vision and conceptual input and a team of highly skilled technicians headed by a ‘nose’, a famous master perfumer for hire for individual projects.

This way a collection of a certain perfume house incorporates input from many famous noses curated by the owner. A niche perfume is like a good movie: with a screenplay writer (the owner), director (the nose), actors (materials) and all the crew of technicians responsible for many tasks - from blending to packaging.

The scale of production in the niche world is modest enough to enable perfumers to use scarce exquisite natural materials (as opposed to mass lux production, where a lot of notes are replicas/accords that can be infinitely reproduced in a factory without going through the trouble of growing, harvesting, distilling and considering the supply available for a certain material). Smaller scale also means there is more creative freedom, experiments and genuine originality.

The shop's concept

Bloom Perfumery's concept boutique showcases outstanding perfume talent from around the world. We are merchant adventurers searching the globe to bring the most fun and well made fragrances to curious noses attention. 

We work on the basis of individual perfume fitting consultations. A customer's search for his or her ideal formula starts with conversation: "what would you like"?; "what have you worn in the past?"; " how complex, diffusive, neutral and functional or crazy and head turning do you want your perfume to be?". We sort our collection according to the fragrant families: floral, woody, fruity, green, citrus, marine, herbaceous, edible, spicy and leather. There is also a "dare-to-wear" section. We do not showcase brands for the sake of brand names, we have many beautiful perfume stories made with the most beautiful materials.

We constantly add new, interesting and worthy creative perfume houses to our carefully curated selection. Ultimately, we are your fragrance finder with boutique service, samples and individual consultations available to any customer.

Perfume houses Bloom have collected from all over the world

Ami Iyök (spa skin care, Spain), Angela Ciampagna (Italy), Anna Zworykina (100% natural perfume blends, Russia), Aqualis (UK), Arquiste (US), Beaufort (UK), Bogue Profumo (Italy/UK), Bon Parfumeur (France), Brocard (Russia), Carner (Spain), Ellis Faas (professional make-up, the Netherlands), Etat Libre d'Orange (France), Frapin (France), Féret Parfumeur (organic skin care, France), Gri Gri (France), Grossmith (UK), Imaginary Authors (USA), Jardins d’Écrivains (France), MINT (Italy), Marie Jeanne (France), Mendittorosa (Italy), Naomi Goodsir (France), Olfactive Studio (France), Pierre Guillaume (France), Parterre (UK), Phaedon Paris (France), Rouge Bunny Rouge (UK), Strangers (Thailand), Unum (Italy), Voronoi (Russia) and Zoologist (Canada).

The search for new talent never stops, we try every new independent house and if it's original, well executed and fun we invite them to join Bloom's collection.

Create your own perfume formula

Try your hand at mixing a perfume your way at Bloom's Bespoke Lab. Imagine a story, pick the notes and we will help you with the technical part of the process. Advance bookings required.

Customers who attend a session at Bloom’s Perfume Lab start with creating a concept first and only then select possible building blocks for the formula.

When someone designs a perfume formula at Bloom's lab we archive it and the same perfume can be mixed for you again on demand..

West End / Covent Garden

Just off Floral Street and the main piazza, Bloom Perfumery is located in the shade of the Royal Opera House in the cozy, high end shopping area neighbouring Mulberry, Paul Smith, Kate Spade and many other boutiques.

4 Langley Court, London, WC2E 9JY
Mon–Sat: 11:00 am – 7:00 pm | Sun: 12:00 am – 5:00 pm