About Bloom

What is Niche Perfumery?

In two words niche perfumery is quality+creativity. It relies on an artist’s (master perfumer’s) vision and talent, who never compromises on quality of ingredients. A focus on the perfume itself is key as well as creating a universally unique new smell.

On the other hand for designer perfumes clever marketing is key but not the scent. The ‘department store/duty free’ perfumes are engneered to smell good on blotters, with very basic ubiquitous synthetic materials. Formulas get recycled from launch to launch and one more trick is that mass market perfumes are not designed to last on skin so customers use them up quicker. Niche perfumes are made for skin, to last and delight. Packaging is basic and secondary to the perfume. Scent and craftsmanship rule.

bloom store space
The Concept

Bloom Perfumery London concept boutiques showcase outstanding perfume talent from around the world.

bloom store front view

We constantly add new, interesting and worthy creative perfume houses to our carefully curated selection. As good scents come in many forms we also have candles, reed diffusers and fragranced eco-lux bath and body products. Ultimately, we are your fragrance finder with boutique service, samples and individual consultations available to any customer.

Create Your Own Perfume Formula

Every capital has a glorious niche perfume store: Jovoy Parfums Rares in Paris, Campomarzio 70 in Milan and Rome, Parfümerie Osswald in Zurich, etc. We aspire to be the artistic perfumery boutique for London.

On the London perfume map we are among Liberty's fragrance hall, Harrods’ Salon de Parfum, Fortnum & Mason perfume floor and the reputed Les Senteurs. Our strong and unique points being generous expert personalized advice, very dynamic approach to bringing new brands in all the time and we are continuously hosting events which bring together creative noses and the public.

Our Brands

Perfume: Ann Gerard, Arquiste, Au Pays de la Fleur d'Oranger, Baruti, Blood Concept, Carner, Etat Libre d'Orange, Frapin, Grossmith, Huitième Art Parfums, Jardins d'Écrivains Perfume, Jovoy, Musgo Real, Nasomatto, Olfactive Studio, Parfumerie Générale, Paul Emilen, Phaedon Paris, Rouge Bunny Rouge, Salvador Dali, Six Scents, Teo Cabanel, Testa Maura and .vero.profumo.

Luxury bath and body ranges by: Claus Porto and Le Baigneur.

perfume bottles

Candles and reed diffusers: Cire Trudon, Paul Emilien, Culti, Dr. Vranjes, Jovoy candles, La Manufacture des Châteaux, Phaedon Candles.

Also a bespoke perfume service /Le Labo Bloom/ will be launching soon so customers can have a go at mixing their own fragrance.


West End / Covent Garden

Just off Floral Street and the main piazza, Bloom Perfumery is located in the shade of the Royal Opera House in the cozy, high end shopping area neighbouring Mulberry, Paul Smith, Kate Spade and many other boutiques.

4 Langley Court, London, WC2E 9JY
T.:+44 (0) 20 7240 0338
Mon–Sat: 11:00 am – 7:00 pm | Sun: 12:00 am – 5:00 pm