Hiraeth

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All about this fragrance

Vibe check

Hiraeth suits the quiet return home after a demanding day, when conversation slows and company feels familiar. Green neroli keeps the mood light, while jasmine, frankincense and amber bring a softness that feels suited to close conversation rather than a grand entrance.

How to wear

Try it in mild spring weather or on cooler autumn days, when the green floral character and amber warmth can sit together comfortably. Start with one or two sprays on the neck or upper chest for an intimate effect; in warmer conditions, use a lighter application to keep the richer jasmine and amber restrained.

Who it’s for

For those drawn to green florals but looking for more warmth than a crisp neroli scent alone. It will appeal to lovers of jasmine softened by resin and amber, with an earthy oakmoss accent rather than an overtly sugary finish.

Release year

2022

The nose

Lisa Howarth is Ortir Apothecari’s founder and perfumer. Her practice connects fragrance creation with hands-on botanical work and an unhurried approach to formulation. In Hiraeth, she explores emotional familiarity rather than a literal landscape, pairing a substantial dose of organic frankincense oil with jasmine to give the composition its comforting, enveloping character.

Ortir Apothecari’s story

Ortir Apothecari creates fragrances rooted in Welsh identity, describing its collection as love letters to Wales. Foraging, growing, harvesting and extraction sit alongside small-scale perfumery, with development, maturation and maceration guided by the composition rather than fixed market deadlines.

Hiraeth’s concept

Hiraeth grew from a vulnerable period in its creator’s life, with the intention of expressing home, warmth, love and belonging through scent. Organic frankincense oil provided the comforting foundation, while jasmine added floral richness. Rather than recreating a particular place, the fragrance seeks the feeling of returning to somewhere familiar.

Extra info

Hiraeth takes its name from a Welsh word associated with longing and feelings of home, without a direct English equivalent; the brand gives its pronunciation as “hear-ay-the.” It belongs to Ortir Apothecari’s debut collection.