Perfumer: Daniela Andrier (Givaudan)
All listed notes were subjected to an upcycling extraction process. What previously would be discarded was distilled again.
Pulp olfaction: waste not, discover new smells.
According to ELdO this is their Secretion Magnifiques which grew up and use the power of shock and eccentricity to draw attention to really important matters: environment and ethical consumption.
Upcycled or zero-waste notes in I am trash: rose neo-absolute, apple essense, Atlas cedarwood, sandalore, akigalawood, iso-e-super...
The resulting fragrance is a very pleasant perfume abstraction in which fruity vibes meet gently floral hints before going transparent woody. But still beware of Etat Libre d’Orange also mischievously revisiting the salty messy splutter of Secretions Magnifiques now and then in this formula.
The Sniff on I am Trash by Etat Libre d'Orange:
"[it] opens with the most beautiful and realistic apple note and it’s an utter delight. This apple smells really ripe, outdoorsy and fresh. When smelling it we were immediately transported to an allotment, picking up windfalls which are a bit battered and bruised in places but still mostly fine. I Am Trash smells like real apples resplendent with imperfections, rather than the perfect, sterile, waxy cold-storage apples you can buy in supermarkets which barely smell of anything at all."
All about this fragrance
Vibe check
An unhurried afternoon sorting windfall apples at a garden table: ripe fruit, imperfect skins and a trace of flowers nearby. The fragrance carries that relaxed, tactile mood into conversation, its soft rose and transparent woods offering a gentler presence than its confrontational name suggests.
How to wear
The fruity-floral profile suits mild spring weather and temperate summer days, when apple and rose can feel bright without demanding a heavy application. Start with one or two sprays on skin; the transition toward transparent woods favors a measured application over repeated layering. In hotter weather, use a lighter hand.
Who it’s for
For those who enjoy realistic fruit notes, soft rose and transparent woody compositions rather than syrupy sweetness or dense florals. It also appeals to a taste for conceptual perfumery: an abrasive name paired with an unexpectedly gentle scent and a tangible ingredient-recovery story.
Release year
2018
The nose
Daniela Andrier, Givaudan. Known for her influential work with Prada, including Infusion d’Iris and Candy, Andrier often balances precise construction with unusual textures and understated sensuality. For I Am Trash, she explored how previously used materials could yield fresh beauty, shaping an approachable fruity-floral composition around the fragrance’s provocative premise.
Collaborators
Givaudan contributed the ingredient expertise behind the fragrance’s upcycling approach, including recovered rose materials, apple oil from exhausted juice pulp and Akigalawood. Ogilvy Paris collaborated beyond the advertising brief, participating from the initial concept through development and commercialization.
Etat Libre d'Orange’s story
Founded by Étienne de Swardt, État Libre d’Orange treats perfumery as a space for creative freedom, irreverence and unconventional beauty. Its deliberately provocative names challenge expectations, while its restrained bottles keep attention on the fragrance. I Am Trash directs that rebellious spirit toward resourcefulness and environmental responsibility.
I am Trash | Les Fleurs du Dechet’s concept
The starting question was whether materials considered exhausted or useless could become beautiful again. Andrier imagined fertile ground and what might grow from it, translating that idea into fruit, flowers and transparent woods. De Swardt framed the project as a maturation of Sécrétions Magnifiques: provocation redirected toward a practical environmental purpose.
Extra info
The apple oil comes from pulp left after juice extraction, while Rose NeoAbsolute recovers further aromatic facets from previously extracted rose petals. Despite the name and decomposing imagery, the composition is fruity, floral and woody—not a literal smell of rubbish. The upcycling claim applies to selected ingredients, not a confirmed entirely waste-derived formula.
Celebrity connection
Billie Eilish named I Am Trash among the État Libre d’Orange fragrances she loved in a Vogue Germany interview published on June 3, 2022. The house also includes it in its Billie Eilish Favorites collection; this documents her appreciation, rather than a paid ambassadorship.
Perfumer: Daniela Andrier (Givaudan)
All listed notes were subjected to an upcycling extraction process. What previously would be discarded was distilled again.
Pulp olfaction: waste not, discover new smells.
According to ELdO this is their Secretion Magnifiques which grew up and use the power of shock and eccentricity to draw attention to really important matters: environment and ethical consumption.
Upcycled or zero-waste notes in I am trash: rose neo-absolute, apple essense, Atlas cedarwood, sandalore, akigalawood, iso-e-super...
The resulting fragrance is a very pleasant perfume abstraction in which fruity vibes meet gently floral hints before going transparent woody. But still beware of Etat Libre d’Orange also mischievously revisiting the salty messy splutter of Secretions Magnifiques now and then in this formula.
The Sniff on I am Trash by Etat Libre d'Orange:
"[it] opens with the most beautiful and realistic apple note and it’s an utter delight. This apple smells really ripe, outdoorsy and fresh. When smelling it we were immediately transported to an allotment, picking up windfalls which are a bit battered and bruised in places but still mostly fine. I Am Trash smells like real apples resplendent with imperfections, rather than the perfect, sterile, waxy cold-storage apples you can buy in supermarkets which barely smell of anything at all."
All about this fragrance
Vibe check
An unhurried afternoon sorting windfall apples at a garden table: ripe fruit, imperfect skins and a trace of flowers nearby. The fragrance carries that relaxed, tactile mood into conversation, its soft rose and transparent woods offering a gentler presence than its confrontational name suggests.
How to wear
The fruity-floral profile suits mild spring weather and temperate summer days, when apple and rose can feel bright without demanding a heavy application. Start with one or two sprays on skin; the transition toward transparent woods favors a measured application over repeated layering. In hotter weather, use a lighter hand.
Who it’s for
For those who enjoy realistic fruit notes, soft rose and transparent woody compositions rather than syrupy sweetness or dense florals. It also appeals to a taste for conceptual perfumery: an abrasive name paired with an unexpectedly gentle scent and a tangible ingredient-recovery story.
Release year
2018
The nose
Daniela Andrier, Givaudan. Known for her influential work with Prada, including Infusion d’Iris and Candy, Andrier often balances precise construction with unusual textures and understated sensuality. For I Am Trash, she explored how previously used materials could yield fresh beauty, shaping an approachable fruity-floral composition around the fragrance’s provocative premise.
Collaborators
Givaudan contributed the ingredient expertise behind the fragrance’s upcycling approach, including recovered rose materials, apple oil from exhausted juice pulp and Akigalawood. Ogilvy Paris collaborated beyond the advertising brief, participating from the initial concept through development and commercialization.
Etat Libre d'Orange’s story
Founded by Étienne de Swardt, État Libre d’Orange treats perfumery as a space for creative freedom, irreverence and unconventional beauty. Its deliberately provocative names challenge expectations, while its restrained bottles keep attention on the fragrance. I Am Trash directs that rebellious spirit toward resourcefulness and environmental responsibility.
I am Trash | Les Fleurs du Dechet’s concept
The starting question was whether materials considered exhausted or useless could become beautiful again. Andrier imagined fertile ground and what might grow from it, translating that idea into fruit, flowers and transparent woods. De Swardt framed the project as a maturation of Sécrétions Magnifiques: provocation redirected toward a practical environmental purpose.
Extra info
The apple oil comes from pulp left after juice extraction, while Rose NeoAbsolute recovers further aromatic facets from previously extracted rose petals. Despite the name and decomposing imagery, the composition is fruity, floral and woody—not a literal smell of rubbish. The upcycling claim applies to selected ingredients, not a confirmed entirely waste-derived formula.
Celebrity connection
Billie Eilish named I Am Trash among the État Libre d’Orange fragrances she loved in a Vogue Germany interview published on June 3, 2022. The house also includes it in its Billie Eilish Favorites collection; this documents her appreciation, rather than a paid ambassadorship.


