Inspired by the forces that created both the basalt rock formations of the ‘Giant’s Causeway’ on the coast of Northern Ireland and in neighbouring Scotland were employed in the shipyards on the banks of the Clyde. Pyroclasm (trans: broken by fire) explores the idea of the intense heat and pressure needed to create the basalt ‘rivets’ of this natural phenomenon and the similar forces involved in fastening the hulls of iron ships.
All about this fragrance
Vibe check
Picture stepping out of a working boatyard as the afternoon light fades, with cold iron nearby and smoke caught in your coat. Pyroclasm suits that deliberate, slightly austere register: its scorched woods and mineral edge create a presence that feels more industrial than polished.
How to wear
Cool weather gives this smoky, resinous composition room without adding the weight of summer heat. Start with one spray beneath clothing; the fabric can temper its force while letting the woody smoke emerge with movement. Apply more cautiously in warm rooms or close quarters.
Who it’s for
For those drawn to assertive smoke, dry woods and mineral or metallic effects rather than sweetness. Its appeal lies in the friction between cade, cedar, saffron and rust—particularly for wearers who enjoy industrial textures and challenging interpretations of landscape.
Release year
2024
The nose
Euan McCall is a Scottish perfumer and co-founder of Jorum Studio, known for experimental compositions that combine natural textures with unexpected, sometimes challenging effects. His work often explores landscape through contrasts rather than literal representation. In Pyroclasm, smoke, resins, woods and mineral accords translate the meeting of volcanic force and industrial heat into fragrance.
Collaborators
BeauFort founder Leo Crabtree served as creative director, shaping the fragrance’s conceptual framework around volcanic landscapes and iron shipbuilding, with Euan McCall composing the scent.
Beaufort’s story
BeauFort London approaches perfume through maritime history, memory and provocation. Founded by musician Leo Crabtree and named after the wind-force scale, the house uses smoke as a recurring creative language, favouring elemental tension and unsettling textures over conventional prettiness.
Pyroclasm’s concept
Part of the Force Majeure collection, Pyroclasm connects the basalt columns of Northern Ireland’s Giant’s Causeway with the iron hulls built in Scotland’s Clyde shipyards. Its name is translated by the house as “broken by fire”: heat and pressure form the imaginative bridge between stone and metal, expressed through smoke, rust and mineral notes.
Extra info
Pyroclasm received an Honorable Mention in the Independent category of the 2025 Art and Olfaction Awards. Its Force Majeure collection uses transparent, fractured-looking bottles intended to appear affected by the elements themselves.
Will it suit you?
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How your fit is worked out
- 1
Reads your profile
What you told us, the voice you picked, and the fragrances you’ve bought and rated.
- 2
Compares it with this fragrance
Notes, structure and strength, and how similar fragrances landed with you.
- 3
Writes a verdict in your character’s voice
A fit from “Strong fit” to “Not for you”, with the reasons, at your reading length.
The fit scale
Your stylist is an AI, so treat the verdict as an informed opinion, not a promise. The surest test is still skin: most fragrances come as a 1 ml sample.
Inspired by the forces that created both the basalt rock formations of the ‘Giant’s Causeway’ on the coast of Northern Ireland and in neighbouring Scotland were employed in the shipyards on the banks of the Clyde. Pyroclasm (trans: broken by fire) explores the idea of the intense heat and pressure needed to create the basalt ‘rivets’ of this natural phenomenon and the similar forces involved in fastening the hulls of iron ships.
All about this fragrance
Vibe check
Picture stepping out of a working boatyard as the afternoon light fades, with cold iron nearby and smoke caught in your coat. Pyroclasm suits that deliberate, slightly austere register: its scorched woods and mineral edge create a presence that feels more industrial than polished.
How to wear
Cool weather gives this smoky, resinous composition room without adding the weight of summer heat. Start with one spray beneath clothing; the fabric can temper its force while letting the woody smoke emerge with movement. Apply more cautiously in warm rooms or close quarters.
Who it’s for
For those drawn to assertive smoke, dry woods and mineral or metallic effects rather than sweetness. Its appeal lies in the friction between cade, cedar, saffron and rust—particularly for wearers who enjoy industrial textures and challenging interpretations of landscape.
Release year
2024
The nose
Euan McCall is a Scottish perfumer and co-founder of Jorum Studio, known for experimental compositions that combine natural textures with unexpected, sometimes challenging effects. His work often explores landscape through contrasts rather than literal representation. In Pyroclasm, smoke, resins, woods and mineral accords translate the meeting of volcanic force and industrial heat into fragrance.
Collaborators
BeauFort founder Leo Crabtree served as creative director, shaping the fragrance’s conceptual framework around volcanic landscapes and iron shipbuilding, with Euan McCall composing the scent.
Beaufort’s story
BeauFort London approaches perfume through maritime history, memory and provocation. Founded by musician Leo Crabtree and named after the wind-force scale, the house uses smoke as a recurring creative language, favouring elemental tension and unsettling textures over conventional prettiness.
Pyroclasm’s concept
Part of the Force Majeure collection, Pyroclasm connects the basalt columns of Northern Ireland’s Giant’s Causeway with the iron hulls built in Scotland’s Clyde shipyards. Its name is translated by the house as “broken by fire”: heat and pressure form the imaginative bridge between stone and metal, expressed through smoke, rust and mineral notes.
Extra info
Pyroclasm received an Honorable Mention in the Independent category of the 2025 Art and Olfaction Awards. Its Force Majeure collection uses transparent, fractured-looking bottles intended to appear affected by the elements themselves.