2020 Bestsellers | Him theme

You can order all perfumes featured in this theme as a pack of samples.

In this theme

What makes a bestseller? We have observed how customers select perfumes in the niche world (with no heavy marketing or big brand pressure) for years. It seems that a recipe for a bestseller needs to belong to a familiar comfort zone but have a novel nuance - a subtle, intriguing feature that attracts attention. A bestseller also needs to be harmonious, and made from materials that correspond to the price. In this selection we have very expensive perfumes as well as budget options, but they're all good value for money.

This edit features the top choices that correspond to common requests: the archetypal aftershave/fougere, something fresh, something incensey, something sexy for going out, and something slightly adventurous (usually fulfilled by the smoky style).


Nanban Arquiste Rich incense

This beautiful, slightly smoky incense over sandalwood blend has been a bestseller for about 3 years now. Nanban wins hearts and noses with its finesse and reach, intrigue (the formula is complex and intricate) and with just the right amount of adventure (the smoky touch and the story of the seafaring merchants who inspired the name).

Wicked John Strangers Parfumerie Fougere for an elegant assassin

Elegantly adventurous, Wicked John has a smoky nuance of gunpowder layered over a familiar fougere structure.

Bois d’Ascese Naomi Goodsir Elegant smoky

One of the popular requests from men is “something smoky”. However, the smoke needs to be pleasing and wearable, rather than “bacon/barbeque” territory. Bois d’Ascese explores the inviting aroma of charred oak barrels, but from a distance…think of an esquire inspecting his distillery in the countryside.

Vetiver Santal Marie Jeanne Clean and fresh sandalwood

A perfect candidate for an everyday clean scent. What makes it so special and sought-after is the materials. Marie Jeanne is the house project of Robertet, a supplier of the finest natural perfume materials to the industry for centuries. The rare fresh and spicy sandalwood has been sourced from New Caledonia, and top quality ambery vetiver comes from Haiti.

Black Gold Rush | Золотая Лихорадка Черное Золото (Discontinued) Brocard 10 times cheaper than Aventus - we dare you to tell the difference

At £36, about 10 times cheaper than Aventus – and we dare you to tell the difference! Neither Aventus nor Black Gold invented the herbaceous fougere mix enjoyed since the 19th century. Each subsequent generation of perfumes has updated and refined it, but the refreshing, gently woody effect of fougere will always delight. The fougere formula is built around a pinch of herbs united with fresh woods by a zesty citrus bridge, and has been deservedly popular with men across generations. In the 21st century fougeres have acquired a fruity touch, and this is where Aventus deserves credit, but this style can be achieved on an amazingly modest budget without compromising the performance. Black Gold Rush is a masterpiece of value for money.

Anatolia PRIN Incense feast

A rich incense created to indulge the senses, for which the perfumer carefully selected exquisite and delectable materials, rather than challenging and odd.

Silvestre Bravanariz Fresh on skin, gentle on wallet

An endearingly retro cologne, prepared in an old-school way in rural Spain. Silvestre comes in a huge bottle, is full of essential oils distilled by the brand themselves, and is a happy, casual mix of oranges, rosemary and evergreens.

Mandarino di Sicilia Perris Monte Carlo A delightful crisp cologne

When it comes to the most classic perfume theme - citruses - it’s the caliber of the materials and creative vision that makes the difference. Two challenges await the perfumer on the perfect citrus quest: avoiding the household cleaning products associations, and not making just another boring cologne. Perris treasure their materials, and make them the main theme of their perfumes. For Mandarino di Sicilia, they contacted traditional mandarin growers in Sicily and procured oils from two different varieties for extra intrigue in the formula. In order to ensure longevity, there is a soft radiant amber background supporting the sunny citrus core.

Montabaco Ormonde Jayne Non-clichéd tobacco